Chooks Fresh & Tasty
| Company type | Franchise |
|---|---|
| Industry | Fast food |
| Predecessor | River Rooster |
| Founded | 1991 |
| Defunct | 2010 |
| Fate | Acquired by Quick Service Restaurant Holdings and rebranded as Chicken Treat |
| Headquarters | Australia |
Area served | Western Australia |
| Products | Fried and barbecued chicken |
Chooks Fresh & Tasty was a fast food franchise based in Western Australia, specializing in both fried and barbecued chicken offerings.
History
The brand originated as River Rooster, a regional chain that commenced operations in 1991 within Busselton and Margaret River. River Rooster focused on serving markets that lacked presence from prominent fast food brands like Chicken Treat, Red Rooster, or KFC.
In approximately 2003, the company transitioned its branding from River Rooster to Chooks Fresh & Tasty following a customer-driven naming contest. This rebranding effort was intended to create a unique identity separate from comparable competitors and to enhance customer involvement.
By October 2010, Chooks Fresh & Tasty was purchased by Quick Service Restaurant Holdings, which then converted all outlets to operate under the Chicken Treat name.