CityPASS
| Company type | Private |
|---|---|
| Industry | Travel, Tourism |
| Founded | June 1997 |
| Founder | Mike Gallagher, Mike Morey |
| Headquarters | Victor , United States |
Area served | North America |
| Products | Discounted admission ticket bundles for tourist attractions |
CityPASS (originally known as "CityPass") is an American enterprise specializing in offering discounted admission bundles to prominent tourist destinations within major metropolitan areas throughout North America. Headquartered in Victor, Idaho, CityPASS assembles combined tickets for premier attractions in cities such as Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, New York City, Orlando, Philadelphia, San Antonio, San Diego, San Francisco, Seattle, Southern California, Tampa Bay, and Toronto. Customers benefit from a single payment that covers all included venues without any hidden charges.
By collaborating closely with individual attractions and regional tourism authorities, CityPASS designs cost-effective packages that present these destinations as budget-friendly choices for travelers. This partnership model enhances the attractiveness of cities to tourists by offering competitive pricing structures.
Typically, these ticket bundles provide discounts reaching up to 50% compared to the cost of purchasing separate admissions, appealing especially to budget-minded visitors. For instance, the Southern California CityPASS offers approximately 30% off admission to four key theme parks: Disneyland, Disney California Adventure Park, Legoland California, and SeaWorld San Diego, with optional additions such as the San Diego Zoo or Safari Park.
Company history
Co-chairmen Mike Gallagher and Mike Morey founded the company. Gallagher brings experience from marketing and executive positions at SeaWorld San Diego, the San Diego Zoo, and Marine World Africa USA (now known as Six Flags Discovery Kingdom). Morey established Morey & Associates, a market research company focused on museums, aquariums, and zoological parks.
The CityPASS initiative debuted in June 1997 with launches in Seattle and San Francisco. Expansion milestones include:
- 1998 – New York and Boston
- 1999 – Philadelphia
- 2000 – Chicago
- 2003 – Southern California (including Disneyland, Disney California Adventure Park, Legoland California, SeaWorld San Diego)
- 2004 – Toronto
- 2006 – Atlanta
- 2008 – Houston
- 2014 – Tampa Bay
- 2015 – Dallas
- 2016 – New York C3
- 2018 – Denver and San Francisco C3
- 2019 – Orlando CityPASS
- 2021 – San Diego CityPASS
- 2023 – San Antonio CityPASS
- 2024 – Los Angeles CityPASS
In January 2010, the brand name was updated from "CityPass" to "CityPASS," with both versions officially trademarked.