CleverTap

CleverTap

Company type	Private
Industry	Software, Mobile marketing, Customer lifecycle management
Founded	May 2013 (2013-05)
Founder	Sunil Thomas, Suresh Kondamudi, Anand Jain
Headquarters	San Francisco , United States
Area served	North America, Europe, Latin America, India, Southeast Asia, Middle East
Key people	Sidharth Malik (Global CEO)
Products	Customer lifecycle management platform
Number of employees	1300 (clients served, employees number not provided)
Website	clevertap.com

CleverTap is a SaaS enterprise headquartered in California, focusing on solutions for customer lifecycle management and mobile marketing. Established in May 2013, its main office is located in San Francisco, California. The company’s platform utilizes a unique database architecture engineered to enhance both speed and scalability.

History

The inception of CleverTap traces back to Sunil Thomas, Suresh Kondamudi, and Anand Jain, who previously worked together at Network 18. Initially launched under the name WizRocket, the product was introduced privately in September 2015 and publicly released three months later with the new brand CleverTap. In December 2021, Sidharth Malik took over as the global CEO.

In May 2022, CleverTap expanded its capabilities by acquiring Leanplum, a mobile marketing firm originating from Bulgaria and based in San Francisco. The deal was financed through a combination of cash and stock using internal reserves and CleverTap’s shares. This acquisition aligns with the company’s strategy to broaden its footprint internationally, strengthening its operations across North America, Europe, Latin America, India, Southeast Asia, and the Middle East, where it serves approximately 1,300 clients.

CleverTap secured seed funding amounting to USD 1.9 million from Accel in July 2014. Subsequently, it raised US$8 million in a Series A financing round from Accel and Sequoia Capital in August 2015.

In October 2017, the company attracted US$6 million from both existing investors and newcomers through RSP India Fund, an investment branch of Recruit Holdings.

April 2019 saw CleverTap close a Series B funding round with US$26 million raised from investors including Sequoia Capital, Tiger Global Management, and Accel.

By October 2019, the firm announced a US$35 million Series C investment led by Sequoia Capital and Tiger Global Management, bringing total capital raised to more than US$77 million. Later, it secured $105 million in Series D funding spearheaded by global investment entity CDPQ, which contributed $75 million. This round also included participation from IIFL AMC's Tech Fund along with existing backers Tiger Global and Sequoia India.

Awards and recognition

In 2017, CleverTap was honored by TiE Silicon Valley as one of the TiE50—the world’s top 50 most promising technology startups. That same year, CEO Sunil Thomas was acknowledged among Advertising Age’s 25 Marketing Technology Trailblazers.

CleverTap appeared on Forbes’ Best Startup Employers in America list for two consecutive years by 2021.

The year 2022 brought several accolades: SaaSBOOMi named CleverTap the Breakout SaaS Startup of the Year; G2 included it among the top software vendors and recognized it as a Leader in Mobile Marketing for the twelfth year running. Additionally, G2’s Fall report designated CleverTap as a global Leader, Momentum Leader, and regional Leader for Asia and India, highlighting its prominence within Mid-Market and Small Business categories.

That same year, Great Place To Work recognized CleverTap as one of India’s Great Mid-size Workplaces. In October 2022, Tracxn labeled the company as a 'Soonicorn,' indicating its strong potential to reach unicorn status.

See also

• Behavioral analytics