Clickability
| Company type | Private |
|---|---|
| Industry | Web content management |
| Founded | 1999 in San Francisco, United States |
| Founder | John Girard, Jeff Freund, Sean Noonan, Timur Yarnall |
| Fate | Acquired by Limelight Networks in 2011; divested to Upland Software in December 2013 |
| Headquarters | San Francisco , United States |
| Products | Web content management systems, "save this" feature, cmPublish Version 4 CMS |
Number of employees | 40 (initial), downsized to 15 after 2000 (2000) |
| Parent | Upland Software (since December 2013) |
Clickability, Inc., established in 1999 by John Girard, Jeff Freund, Sean Noonan, and Timur Yarnall in San Francisco, specialized in web content management systems. After the dot-com bubble burst in 2000, the firm downsized its workforce from 40 employees to 15.
In the year 2000, Clickability secured $7.3 million in funding and later obtained an additional $8 million in 2008 from investors including Shasta Ventures and Convergence Partners. The company was acquired by Limelight Networks in 2011, which subsequently divested it to Upland Software in December 2013.
History
The initial capital injections enabled Clickability to expand within the content management sector. Limelight Networks' acquisition was intended to merge CMS functionality with cloud-based services. The later transfer of ownership to Upland Software corresponded with Upland’s objective to broaden its suite of web content management offerings.
Products
Clickability’s first product offering was the "save this" feature, introduced around late 1999 or early 2000. Early tools also encompassed Internet utilities such as "email this," "print this," and a listing of "most popular" articles, which were implemented on numerous news platforms including CNN and The Wall Street Journal.
Confronted with difficulties in the online advertising market during 2000 and 2001, Clickability shifted its focus toward software designed for extensive content distribution across multiple websites. The company created a content management system (CMS) that enabled clients to efficiently oversee website content. As reported by Information Today, this CMS comprised four primary elements: functioning as clients’ infrastructure by delivering web hosting and content storage; assisting customers in transitioning to its platform; providing software-as-a-service (SaaS) capabilities for content creation, review, and dissemination; and maintaining an online community forum for client interaction. In 2004, InfoWorld commended Clickability's cmPublish Version 4 as a cost-effective Java-based solution featuring essential tools for content creation and management.
By 2009, the Clickability platform was handling approximately 400 million page views monthly, highlighting its substantial role in content management and distribution.