Cloud Elements
| Company type | Private |
|---|---|
| Industry | API integration, Cloud computing |
| Founded | October 2012 |
| Founder | Mark Geene, Vineet Joshi, Atul Barve |
| Headquarters | Denver , United States |
Area served | Worldwide |
Key people | Mark Geene (CEO), Vineet Joshi (CTO), Atul Barve (VP of product development) |
| Products | API Hub technology, Virtual Data Resources |
Number of employees | 100+ |
| Parent | UiPath |
Cloud Elements is an API integration platform designed for the cloud, allowing developers to publish, integrate, aggregate, and oversee APIs through a single unified interface. It links diverse cloud applications—such as CRM and financial systems—via standardized APIs and facilitates data synchronization across multiple cloud platforms like Salesforce, Zendesk, and QuickBooks.
Established in October 2012, Cloud Elements operates out of Denver, Colorado, and supports clients worldwide. Its proprietary API Hub technology delivers consistent APIs that simplify the process of integrating various APIs.
In March 2021, UiPath acquired the company to strengthen its capabilities in API-driven automation.
History
The company was launched by CEO Mark Geene, CTO Vineet Joshi, and VP of product development Atul Barve and has expanded to a workforce exceeding 100 staff members.
In July 2014, Cloud Elements raised $3.1 million in a Series A round from investors including Grotech Ventures, Icon Venture Partners, and Galvanize Ventures.
By January 2017, it secured $13 million in Series B funding led by Harbert Growth Partners to fuel its rapid quarterly revenue increase of nearly 40%.
In 2018, SAP incorporated Cloud Elements connectors into its SAP Cloud Platform Open Connectors, providing access to more than 150 enterprise SaaS applications.
Following its acquisition by UiPath in 2021, Cloud Elements was positioned to enhance enterprise API automation as part of UiPath’s broader robotic process automation solutions.
Technology
Cloud Elements delivers cloud applications or "hubs" equipped with RESTful APIs utilizing JSON data formats. Its unique one-to-many API architecture allows developers to integrate and maintain several services or "elements" within a single category. Each connector—referred to as an “Element”—comes with sophisticated built-in capabilities.
Virtual Data Resource
Virtual Data Resources (VDR) offer a standardized data representation that removes the necessity for direct point-to-point data mapping when connecting new applications. This model-based strategy simplifies data handling by linking predefined resources with required endpoints managed by Cloud Elements.
Unlike conventional point-to-point integrations that require direct connections between each application—hindering scalability—Cloud Elements’ VDR employs a user interface to map domain models to cloud services or supports integration via coding. Additionally, VDR templates provide pre-configured common resources connected to multiple endpoints, improving efficiency for users.
Recognition
- Named one of Outside Magazine's "Best Places to Work" in 2015 and 2017
- Awarded CTA's Top Technology Startup of the Year in 2013
- Included in Built In Colorado's Top 100 Digital Companies
- Honored as APEX Technology Startup of the Year in 2013
- Received Lead411’s Hottest Company Award in Colorado
- Featured in Ovum's 'On the Radar' Report in December 2013