Cogobuy
| Company type | Public company |
|---|---|
| Industry | Electronics, Enterprise services, E-commerce, AIoT |
| Founded | February 2012 |
| Founder | Jeffrey Kang |
| Headquarters | Shenzhen , China |
Area served | China |
Key people | Jeffrey Kang (Founder) |
| Products | Electronic components e-commerce platform, AIoT solutions, CRM platform (via FOXSAAS) |
| Website | www |
Cogobuy Group operates as a Chinese enterprise service platform.
Following a significant restructuring in 2019, the company merged the chip sales segment from Cogobuy.com into Comtech, while integrating research and development, IoT product financing, and corporate services from the INGDAN.com AIoT platform into IngDan. This reorganization established a dual business framework known as “Comtech + IngDan”.
IngDan focuses on creating proprietary products within various AIoT domains, such as smart homes, AI surveillance, and the Internet of Vehicles.
1995–2012: Before Establishment
Founded in February 2012 by Jeffrey Kang, Cogobuy's origins trace back to Kang's extensive background in China's electronic components sector. Prior to Cogobuy, Kang owned several companies offering similar services. Among these was Comtech, established in 1995, which now functions as a subsidiary under Cogobuy and remains operational.
2012–2014: Initial Phase
Shortly after its inception, Cogobuy acquired multiple businesses previously held by Viewtran (also founded by Jeffrey Kang), maintaining their focus on trading integrated circuits and electronic components.
In 2014, Cogobuy conducted its initial public offering on the Hong Kong Stock Exchange at HK$4.00 per share with the ticker SEHK: 400, raising HK$1.37 billion through underwriting by UBS. The stock appreciated by 107.75% within its first year.
2014–Present: Ongoing Progress
In 2015, Cogobuy along with its subsidiary IngDan (硬蛋) entered into a strategic alliance with Lenovo to co-develop IoT and Smart Home technologies. Prior to this partnership, Lenovo obtained the majority of its IC components from Cogobuy.
By 2017, collaborations expanded with Haier to produce smart appliance products and with Samsung ARTIK to strengthen its status as a premier IoT innovation platform.
In 2019, partnerships with Toyota were initiated to establish a Smart Car ecosystem focused on advancing intelligent automotive technologies and product innovation.
E-Commerce Platform
Cogobuy's e-commerce offering, Cogobuy.com, consists of a direct sales channel alongside an online marketplace. It primarily caters to electronic manufacturers, including small and medium-sized enterprises. Launched in 2013, the marketplace enables third-party vendors to list products while paying commissions to Cogobuy; concurrently, the direct sales channel provides customers with electronic components directly.
Between 2013 and 2015, online sales surged from RMB 217 million to RMB 3.9 billion (US$35.07 million to US$630.30 million), securing approximately half of China's online electronic components market share. By 2015, revenue composition included 76.1% from direct sales, 16.3% from the online marketplace, and the remaining portion from supply chain financing services.
CRM Platform
Through its fully owned subsidiary FOXSAAS, Cogobuy delivers a CRM solution specifically designed for small and medium-sized enterprises in China.
External links
- Bloomberg L.P. - Cogobuy Company Profile - https://www.bloomberg.com/profiles/companies/400:HK-cogobuy-group