Compete.com
| Company type | Privately held company |
|---|---|
| Industry | Market research, Internet analytics |
| Founded | 2000 |
| Founder | Bill T. Gross |
| Defunct | December 31, 2016 |
| Fate | Ceased operations |
| Headquarters | Atlanta , United States |
Area served | United States |
| Products | Site Analytics, Search Analytics, Compete Toolbar |
| Parent | TNS (from 2008) |
Compete.com was a web traffic measurement platform established in 2000 that terminated its services in December 2016.
Services
The platform provided two primary offerings:
- Site Analytics: a complimentary tool delivering data on unique visitors and the Compete Rank for any given domain.
- Search Analytics: a subscription-based service that identified the keywords generating traffic to both the user's and competitors' websites.
Compete concentrated solely on U.S. internet users, assembling one of the most extensive and varied online consumer panels within the United States.
Compete Toolbar
Users of the Compete Toolbar could access Compete Trust Scores and U.S. internet ranking information for websites they visited by transmitting URLs to Compete.com, which responded with ranking details.
Participation in Community Share was optional, enabling anonymous tracking of visited URLs associated with a user identifier to assist in estimating visitor numbers. Although no personally identifiable data was gathered, IP addresses from which visits originated were logged.
History
Founded by entrepreneur Bill T. Gross, who also created the search engine GoTo.com (later known as Overture), Compete.com launched in 2000. In March 2008, the London-based market research company TNS purchased Compete.com for $150 million. The platform ceased operations on December 31, 2016.
See also
External links
- (site now defunct)
- Articles with short description
- American companies established in 2000
- Companies based in Atlanta
- Research and analysis firms of the United States
- Market research companies of the United States
- Defunct online companies of the United States
- Internet properties established in 2000
- Digital marketing companies of the United States
- Defunct research and analysis firms
- Internet properties disestablished in 2016
- Companies disestablished in 2016
- 2016 disestablishments in Georgia (U.S. state)
- Privately held companies based in Georgia (U.S. state)