Condor Electronics
| Company type | Private |
|---|---|
| Industry | Consumer electronics |
| Founded | 2002 |
| Headquarters | Bordj Bou Arréridj , Algeria |
Area served | Algeria, France, Jordan, Mauritania, Benin, Senegal, and 35 countries worldwide |
Key people | Abderrahmane Benhamadi (CEO) |
| Products | Mobile devices (smartphones, feature phones), home appliances, tablets, lighting solutions, climate management systems |
| Owner | Benhamadi Group |
Condor Electronics is an Algerian company specializing in the manufacture and distribution of consumer electronics, established in 2002 and based in Bordj Bou Arréridj, Algeria. It commands a leading position in the Algerian market, holding a 35% share in home appliances and dominating the mobile phone sector with 55%.
With ambitions to export 80% of its production, Condor distributes its products across 35 countries, including France, Jordan, Mauritania, Benin, and Senegal. While its primary focus remains on consumer markets, the company has diversified into B2B services such as providing lighting solutions for large-scale infrastructure and centralized climate management systems.
Condor maintains a strong international profile by actively participating in prominent trade fairs like CeBIT, IFA, and MWC.
History and growth
Founded in 2002 as part of the Benhamadi Group, Condor Electronics initially concentrated on the production of electronics and home appliances.
By 2012, Condor had secured a 35% market share within Algeria’s computer and home appliance sectors. Celebrating its tenth anniversary in 2013, the company reported export revenues of approximately five million euros from Tunisia and Jordan, contributing to a 25% increase in overall turnover.
In mid-2013, Condor introduced its inaugural smartphone, the C-1 model, followed shortly by the more sophisticated C-4 in September and the premium C-6 in April 2014. Later releases included the C-8 and C-4+ variants available in multiple colors. The company invested $100 million during 2014, achieving profit margins ranging from 20% to 40%.
June 2015 marked Condor’s entry into the European market with the sale of 30,000 units of its Griffe W1 smartphone in France. According to a 2015 ranking by Jeune Afrique, Condor was positioned 15th among Algerian enterprises and ranked 281st across Africa. That year, the company’s turnover reached 93 billion dinars.
In January 2017, Condor became the first manufacturer within Africa and the MENA region to pioneer 8K technology development. On 20 April 2017, it inaugurated its initial showroom in Tunisia.
At the MWC event of 2018, Condor revealed plans to expand further into Europe—particularly France—highlighting the Allure M3 smartphone as its flagship device.
In August 2019, CEO Abderrahmane Benhamadi was arrested amid a corruption probe. After being released provisionally in April 2020, he was subsequently sentenced to four years imprisonment (with two years suspended) for offenses involving unlawful contracts and improper benefits.
Activities
Condor manufactures a broad spectrum of mobile devices ranging from premium smartphones to basic feature phones. In February 2016, it launched the Unique U1 flip phone equipped with dual screens running Android KitKat, specifically designed for a female demographic. Additionally, Condor produces touchscreen tablets such as the Tab Kids (model TGW-709), introduced in June 2015 as a tablet tailored for children.