Conductor (company)
| Company type | Private, employee-owned |
|---|---|
| Industry | Marketing software, Search engine optimization |
| Founded | January 1, 2006 in New York City, United States |
| Founder | Jeremy Duboys, Seth Besmertnik |
| Headquarters | New York City , United States |
Key people | Seth Besmertnik (CEO) |
| Products | Conductor Searchlight, Insight Stream |
| Parent | Independent (since 2019) |
| Website | www |
Conductor, established in 2006, initially operated as a marketing services firm before unveiling its cloud-based solution, Conductor Searchlight, in 2010. This platform is designed to enhance search engine optimization (SEO) and content marketing efforts by providing tools that improve digital marketing performance and support revenue enhancement.
In 2018, Conductor was acquired by WeWork, but the following year, in 2019, it separated to become an independent, employee-owned company, with all staff members assuming co-founder status.
Insight Stream
Introduced in 2016, Insight Stream consolidates data from various marketing technologies such as Deepcrawl, Dragon Metrics, and Google Search Console, delivering a comprehensive platform for integrated analytics.
The Conductor Foundation
The Conductor Foundation offers annual grants to mission-focused organizations, granting them access to Conductor’s technology alongside expert guidance in digital marketing strategies.
History
Conductor was founded in 2006 in New York City by Jeremy hurDuboys and Seth Besmertnik. The company earned a reputation for its tools aimed at SEO measurement and optimization. By 2012, it achieved the 38th position on the Inc. 500 list due to rapid growth and secured $20 million in funding.
The firm expanded its presence with an office opening in San Francisco in 2014 and raised $27 million during a Series D funding round in 2015, with Besmertnik serving as CEO. In March 2018, WeWork acquired Conductor; however, by December 2019, it had spun off into an employee-owned independent entity once again under Besmertnik’s leadership.
Following a $150 million capital raise, Conductor acquired the real-time SEO monitoring company ContentKing in February 2022. It continued its growth trajectory by purchasing the enterprise SEO platform Search Metrics in February 2023 for undisclosed terms.