Cookie Jar TV
| Industry | Children's television programming |
|---|---|
| Founded | September 16, 2006 |
| Defunct | September 21, 2013 |
| Fate | Replaced by CBS Dream Team |
| Headquarters | United States |
Area served | United States |
Cookie Jar TV was a children's programming segment broadcast on CBS in the United States, which premiered on September 16, 2006, initially under the name KOL Secret Slumber Party. It underwent a rebranding to KEWLopolis on September 15, 2007, before adopting the Cookie Jar TV title on September 19, 2009. The block continued until September 21, 2013. Originally overseen by DIC Entertainment, control of the block later passed to the Canadian company Cookie Jar Entertainment, and subsequently to DHX Media, which managed its content lineup. The conclusion of Cookie Jar TV in 2013 made way for Litton Entertainment's "CBS Dream Team" programming.
KOL Secret Slumber Party
Following the separation of Viacom and CBS Corporation on January 19, 2006, CBS entered into a three-year agreement with DIC Entertainment to develop a Saturday morning children's lineup that included new series, existing shows from their library, and selected tape-delayed Formula One races.
The block was first known as CBS's Saturday Morning Secret Slumber Party but was renamed KOL Secret Slumber Party after DIC partnered with KOL, an AOL-affiliated children's website. This collaboration involved co-producing content and managing the block’s online presence and public service campaigns. Some CBS affiliates aired the shows on Sunday mornings via tape delay, which contributed to the renaming decision. Despite AOL’s connection with Warner Bros. and CBS’s partial ownership of The CW, there was no cross-promotion between KOL Secret Slumber Party and Kids' WB.
Launching on September 16, 2006, as a replacement for Nick Jr. on CBS, the initial schedule included three original series (Horseland, Cake, Dance Revolution), two syndicated titles from the DIC Kids Network (Sabrina's Secret Life, Trollz), along with two programs from the 1990s (Madeline, Sabrina: The Animated Series). The segment featured hosting by the all-female teen pop group Slumber Party Girls (Cassie Scerbo, Mallory Low, Karla Deras, Lina Carattini, Caroline Scott), who appeared in interstitial segments and performed as the house band for Dance Revolution.
KEWLopolis
In mid-2007, KOL ended its sponsorship of CBS’s Saturday morning block. Subsequently, CBS and DIC collaborated with American Greetings to relaunch the block as KEWLopolis on September 15. This rebranding aimed at a younger audience and was connected to the teen publication Kewl, which DIC had helped establish in May 2007 but has since ceased publication. All programs from Secret Slumber Party remained except for Dance Revolution and Madeline. The refreshed lineup incorporated American Greetings properties such as Care Bears: Adventures in Care-a-lot and Strawberry Shortcake, both previously syndicated. In November 2007, Sabrina: The Animated Series and Trollz were replaced by DIC/American Greetings' Sushi Pack and DIC's own DinoSquad.
Cookie Jar TV
On June 20, 2008, Canada-based Cookie Jar Group revealed plans to acquire DIC Entertainment, completing the transaction by July 23. On February 24, 2009, CBS extended its time-lease agreement with Cookie Jar for an additional three seasons through 2012.
The Saturday morning block was renamed Cookie Jar TV on September 19, 2009; this change involved removing all programs previously featured under KEWLopolis and KOL Secret Slumber Party. New additions included Busytown Mysteries and Noonbory and the Super Seven, alongside the return of Sabrina: The Animated Series. The theme music was composed by Ron Wasserman. On April 3, 2010, both Doodlebops Rockin' Road Show and Strawberry Shortcake were reintroduced.
By September 18, 2010, Sabrina's Secret Life took over the slots previously held by both Noonbory and the Super Seven and Strawberry Shortcake. Then on February 5, 2011, both Trollz and Horseland returned to replace the Sabrina shows.
On September 17, 2011, new programs such as The Doodlebops and PBS’s Danger Rangers were added to the schedule in place of Doodlebops Rockin' Road Show and Trollz. Later, on September 22, 2012, PBS's Liberty's Kids replaced both Danger Rangers and Horseland. Despite Cookie Jar Group’s acquisition by DHX Media in October 2012, Cookie Jar TV branding remained intact.
On July 24, 2013, CBS announced a collaboration with Litton Entertainment, known for ABC’s syndicated Weekend Adventure, to introduce a new Saturday morning lineup targeting teenagers aged 13–18. Consequently, Cookie Jar TV concluded its run on September 21, 2013, making way for Litton-produced CBS Dream Team, which premiered on September 28.
Programming
Every show featured in the block adhered to the educational content standards mandated by the Federal Communications Commission under the Children's Television Act. While these programs were primarily scheduled for Saturday mornings, certain CBS affiliates opted to air them on Sunday mornings or Saturday afternoons. This adjustment was often due to breaking news, severe weather events, or regional and national sports coverage, especially college football and basketball tournaments. Additionally, some stations delayed broadcasts on tape to fit local weekend newscasts or shows such as The Early Show and later CBS This Morning. Notably, this was the final children's programming block presented exclusively in standard definition.
KOL Secret Slumber Party
| Title | Premiere date | End date | Source(s) |
|---|---|---|---|
| Madeline | September 16, 2006 | September 8, 2007 | |
| Sabrina: The Animated Series ‡ | |||
| Trollz ‡ | |||
| Horseland ‡ | |||
| Cake ‡ | |||
| Dance Revolution | |||
| Sabrina's Secret Life † | October 21, 2006 | ||
‡ - Shows that moved to KEWLopolis
† - Shows that moved to Cookie Jar TV
KEWLopolis
| Title | Premiere date | End date | Source(s) |
|---|---|---|---|
| Care Bears: Adventures in Care-a-lot | September 15, 2007 | September 12, 2009 | |
| Strawberry Shortcake ‡ | |||
| Cake † | |||
| Horseland † ‡ | |||
| Sabrina: The Animated Series † ‡ | October 27, 2007 | ||
| Trollz † ‡ | |||
| Sushi Pack | November 3, 2007 | September 12, 2009 | |
| DinoSquad |
† - Shows originating from KOL Secret Slumber Party
‡ - Shows that transitioned to Cookie Jar TV
Cookie Jar TV
| Title | Premiere date | End date | Source(s) |
|---|---|---|---|
| Busytown Mysteries | September 19, 2009 | September 21, 2013 | |
| Noonbory and the Super Seven | September 11, 2010 | ||
| Sabrina: The Animated Series † | January 29, 2011 | ||
| 'The Doodlebops Rockin' Road Show | April 3, 2010 | September 10, 2011 | |
| Strawberry Shortcake † | September 11, 2010 | ||
| Sabrina's Secret Life † | September 18, 2010 | January 29, 2011 | |
| 'Trollz
† |
'February 5, 2011'
'September 10, 2011' |
||
| 'Horseland'
† 'September 15, 2012' |
|||
| 'The Doodlebops'
'September 17, 2011' 'September 21, 2013' |
|||
| 'Danger Rangers'
'September 15, 2012' |
|||
| 'Liberty's Kids'
'September 22, 2012' 'September 21, 2013' |
† - Programs that shifted from KOL Secret Slumber Party or KEWLopolis
Canceled Shows
| Program | Scheduled Debut | References |
|---|---|---|
| The Littles | September 16, 2006 | |
| Inspector Gadget's Field Trip | ||
| Where on Earth Is Carmen Sandiego? | ||
| Sherlock Holmes in the 22nd Century | ||
| Archie's Weird Mysteries | ||
| Sonic Underground |