Cordis Hong Kong
| Company type | Hotel |
|---|---|
| Industry | Hospitality |
| Predecessor | Langham Place Hotel |
| Founded | 2004 |
| Fate | Rebranded from Langham Place Hotel on 26 August 2015 |
| Headquarters | Mong Kok, Hong Kong , Hong Kong |
| Products | Hotel accommodation, dining venues |
| Owner | Langham Hotels International |
| Parent | Langham Hotels International |
Cordis, Hong Kong (), previously known as the Langham Place Hotel (), is a luxury five-star accommodation located at 555 Shanghai Street, Mong Kok, Hong Kong. The establishment is managed by Langham Hotels International.
History
This hotel was constructed as an element of a broader urban renewal initiative connected to the development of the Langham Place shopping complex. The collaboration between the Great Eagle Group and the Urban Renewal Authority (URA) commenced in 1988, with a total investment of , culminating in completion by 2004. The redevelopment necessitated the demolition of multiple city blocks, including the historic "Bird Street" market at Hong Lok Street (), known for its community of local birdsellers.
On 26 August 2015, the property formerly called Langham Place Hotel was officially rebranded as Cordis, Hong Kong.
Facilities
Offering 664 guest accommodations, the hotel also features four dining venues, among which is Ming Court—a distinguished Chinese restaurant awarded two Michelin stars in the 2009 Hong Kong and Macau Michelin Guide.
Cordis boasts a collection exceeding 1,500 contemporary Chinese artworks, showcasing pieces by renowned artists such as Wang Guangyi, Yue Minjun, and Jiang Shuo.
In 2007, it was honored with the "Best Five Star Hotel" title by Travel Weekly Asia Magazine. Additionally, in 2010, Ming Court earned recognition from CNN Travel for 'Best Seafood' and its signature garoupa with rice wrapped in lotus leaf was acclaimed as 'Best Rice' on the Hong Kong Best Eats list.
Viral marketing controversy
To enhance its promotional efforts, hotel management engaged Prosperity Research to develop a viral social media campaign named Big Deal. The campaign's videos attracted criticism due to their subpar production and culturally insensitive humor. After receiving negative reactions on Twitter, the hotel discontinued its partnership with Prosperity Research following the release of the third video, removed the campaign materials, and issued a formal apology. Langham Hospitality International cited concerns over misinterpreted messaging when ending the campaign and described the incident as an instructive experience regarding cultural sensitivity and social media dynamics.