Coterie (company)
| Company type | Private |
|---|---|
| Industry | Infant care products |
| Founded | 2018 |
| Founder | Frank Yu |
| Headquarters | New York City , United States |
| Products | Diapers, baby pants, plant-based wipes, infant care items |
| Website | www |
Coterie is a contemporary American infant care brand headquartered in New York City.
History
Established in 2018 by Frank Yu, Coterie has secured $26.65 million in total investments. This includes a $2.75 million seed financing round in 2020, spearheaded by Willow Growth Partners and supported by RiverPark Ventures, M3 Ventures, and TA Ventures.
By the year 2020, Coterie was distributing more than one million diapers each month, indicating significant market success. The brand has also gained endorsements from notable celebrities such as Ashley Graham and Karlie Kloss.
Business model
Coterie offers eco-friendly, highly absorbent diapers, soft baby pants, plant-based wipes, and a range of other infant care items. Their products are designed to appeal to environmentally aware parents who prioritize premium standards.
Award
- 2023 – Awarded The Best Overall Diaper of 2023 by The Bump in their Best of The Bump Awards for the second year running.