Creative Capital China
| Company type | Private |
|---|---|
| Industry | Design agency |
| Founded | 2010 |
| Founder | Louis Houdart |
| Headquarters | Shanghai , China |
Area served | China, United States, Europe |
Key people | Louis Houdart (CEO), Gianvito d’Onghia (Managing Partner, Shenzhen) |
| Products | Brand introduction and promotion, rebranding, campaign development, retail environment design |
Creative Capital China is a design agency headquartered in Shanghai, established in 2010 by Louis Houdart. The firm maintains additional offices in Shenzhen and New York. Louis Houdart acts as the CEO, while Gianvito d’Onghia holds the position of managing partner at the Shenzhen location.
History
Creative Capital China was launched in Shanghai by Louis Houdart in 2010 and has since grown to include branches in Shenzhen and New York. Houdart occupies the CEO role, with Gianvito d’Onghia overseeing operations as managing partner in Shenzhen.
Work
The firm focuses on introducing European lifestyle brands to the Chinese market and enhancing the visibility of emerging Chinese brands in Western regions. It stands out as one of the limited agencies dedicated to broadening international recognition of Chinese brands. Their expertise encompasses rebranding initiatives aligned with cultural occasions such as the Chinese New Year, alongside domestic promotion of local companies to strengthen their position against international competitors, including campaigns around events like Valentine’s Day. Services offered cover campaign development and retail environment design.
Among their prominent clients are Saint James, Lancôme, Dom Perignon, Baume & Mercier, Aimer, and GoodBaby.
Design work
Creative Capital has been instrumental in launching two eyewear brands within China and has created retail spaces for children’s products. Additionally, they act as design collaborators for retail chains including 16th North and Kitchen Spring.