CrowdOptic

CrowdOptic, Inc.
Company type	Private
Industry	Medical technology, Software, Augmented reality
Founded	2011; 15 years ago
Founder	Jon Fisher, Jeff Broderick, Doug Van Blaricom, Alex Malinovsky
Headquarters	San Francisco, United States
Area served	Worldwide
Key people	Jon Fisher (CEO)
Products	Augmented reality solutions, Triangulation algorithms, CrowdOptic Eye (hardware product), Field App
Owner	Private
Website	www.crowdoptic.com

CrowdOptic, Inc. is a privately owned San Francisco-based company specializing in medical technology, established in 2011. Under the leadership of CEO Jon Fisher, the firm creates augmented reality solutions and triangulation algorithms that process directional data from smart devices to pinpoint focal points of interest. CrowdOptic's technologies are utilized across various sectors, including healthcare, athletics, and government agencies.

By 2016, CrowdOptic secured exclusive patents covering wearable devices such as Google Glass and Sony SmartEyeGlass, granting it a strategic edge in the augmented reality market. The company's advanced offerings support its worldwide operations and bolster its standing within the medtech and software industries.

History

Founded in 2011 by Jon Fisher, Jeff Broderick, Doug Van Blaricom, and Alex Malinovsky, CrowdOptic specializes in analyzing mobile device data to detect hotspots and linking Google Glass video streams with live broadcasts. Its innovations serve professional sports teams, medical institutions, and government organizations, including emergency management and public safety divisions.

Notable investors include Silicon Valley Bank, John Elway, Eric Yuan, and Ronnie Lott. To date, CrowdOptic has raised $5 million in capital. In 2015, it was acknowledged as a premier partner within the Glass for Work initiative and engaged in acquisition discussions with a Fortune 500 company.

In 2016, the company introduced its inaugural hardware product—the CrowdOptic Eye—a video streaming device integrated with its platform. That same October, it launched the Field App on the Google Play Store, offering GPS-enabled triangulation alongside live video verification to streamline coordination among emergency personnel.

By August 2017, CrowdOptic formed a partnership with Hewlett Packard Enterprise to merge its augmented reality platform and triangulation technology with HPE’s Internet of Things laboratory located in Houston, Texas. This collaboration expanded its global footprint and enhanced its influence in AR-driven public safety solutions.

Applications

As a founding certified Google Glass partner, CrowdOptic’s technology is also employed by companies such as Sony, Vuzix, and Microsoft. The firm develops algorithms that empower smartphones and wearable devices to live-stream from environments like surgical suites and sports arenas.

Sports

In 2014, CrowdOptic collaborated with the Sacramento Kings to offer alternative viewing angles of basketball games through Google Glass, broadcasting perspectives from players and cheerleaders on the Jumbotron and mobile platforms. This innovation was similarly adopted by the Stanford basketball team during pre-game warm-ups.

The company further expanded partnerships with the Indiana Pacers, delivering live footage captured by team staff wearing Google Glass. Additional agreements with the Philadelphia Eagles and Sony for SmartEyeGlass broadened its market presence.

In August 2014, CrowdOptic worked alongside NASCAR's International Speedway Corporation to provide live race coverage and behind-the-scenes content via Google Glass.

By 2016, CrowdOptic’s technology was deployed with the Denver Broncos during the AFC Championship game in Denver as well as at Super Bowl 50 held at Levi's Stadium, enhancing fan experiences through cutting-edge wearable technology solutions.

Medicine

In June 2014, CrowdOptic formed a collaboration with the University of California, San Francisco to broadcast live procedures performed by faculty within UCSF's Department of Orthopaedic Surgery. The following month, ProTransport-1, a medical transport service based in California, integrated CrowdOptic's software to transmit live video from ambulances to receiving hospitals utilizing Google Glass technology.

Additionally, the company joined forces with Stanford University Medical School to enable real-time streaming of surgical operations to physicians and medical students through Google Glass, with Stanford retaining ownership of the streaming content. By 2017, CrowdOptic had introduced a live-streaming platform designed for training healthcare professionals at National Bioskills Laboratories located in San Francisco.

Government

CrowdOptic’s solutions have been employed by NASA for live streaming during lunar lander launches and incident response scenarios. In 2016, the company partnered with Solford Industries to develop and distribute a low-bandwidth live-streaming device incorporated into firefighter helmets, which has been adopted by fire departments, police forces, and first responders across the United States and China. That same year, CrowdOptic implemented augmented reality technology for United States Special Operations Command, allowing personnel in the field to relay target information complete with GPS coordinates and live video streams through its triangulation technology.

In November 2016, CrowdOptic enhanced its augmented reality capabilities by integrating its algorithms with SicDrone UAVs and facial recognition software from Suspect Technology to deliver sophisticated surveillance tools for emergency responders and law enforcement agencies. These drones provide immediate facial identification, analysis of traffic flow patterns, and precise emergency location tracking.

Advertising

CrowdOptic collaborated with cosmetic brand L'Oreal to showcase products at Toronto’s Luminato festival in Canada. L'Oreal’s virtual art installation utilized CrowdOptic’s analytical tools to determine where attendees directed their mobile devices’ attention, highlighting the company’s expertise in data-driven marketing insights.

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