Cuatro Cabezas
| Company type | Private |
|---|---|
| Industry | Television, radio, film production, advertising, digital content creation |
| Founded | 1993 |
| Founder | Diego Guebel, Sebastián Melendez, Caito Lorenzo, Mario Pergolini |
| Fate | Acquired by Eyeworks in 2007 |
| Successor | Eyeworks (later acquired by Warner Bros. Television Group) |
| Headquarters | Buenos Aires , Argentina |
Area served | Argentina, Chile, Brazil, Spain, Italy |
| Products | Television programs, radio shows, films, advertising content, digital content |
| Owner | Eyeworks (since 2007) |
| Parent | Eyeworks (until 2014), then Warner Bros. Television Group (via Eyeworks acquisition) |
Eyeworks Cuatro Cabezas (translated as Four Heads), also referred to as 4K, was an Argentine production company engaged in television, radio, film production, advertising, and digital content creation. Established in 1993 by Diego Guebel, Sebastián Melendez, Caito Lorenzo, and Mario Pergolini, the company later expanded its footprint to countries including Chile, Brazil, Spain, and Italy.
Starting as an independent television producer, Cuatro Cabezas evolved over a span of 15 years into a leading multimedia enterprise within the Spanish-speaking market.
On August 16, 2007, the Dutch production firm Eyeworks acquired Cuatro Cabezas. Subsequently, on February 11, 2014, the Warner Bros. Television Group completed the acquisition of Eyeworks for US$273 million, with Eyeworks USA maintaining its independence. The transaction finalized on June 2, 2014, broadening Warner Bros.' television production operations into 15 additional countries.
Free TV
- CQC (1996– )
- El Rayo (1995–2002)
- Super M 2002 (2002)
- Camino a la gloria (2002)
- Super M 2003 (2003)
- Planetario (2003)
- E-24 (2003–2006)
- Algo habrán hecho (2005– )
- La Liga (2005–2007)
- Nos pierde la fama (2006)
- Hermanos y Detectives (2007) (Spanish adaptation)
- 30 Segundos
- La Ultima Tentacion
- Ciudad Roja
Pay TV
- Ciudades y Copas (Discovery Travel & Living)
- Casas (Discovery Travel & Living)
- Historia Secreta (History Channel)
- Proyecto 48 (TNT)
Radio
X4 FM serves as Cuatro Cabezas’ radio outlet, inaugurated in August 2000. It underwent a format shift in June 2001 and mainly airs content seldom available on other stations.
Film
- Plata quemada (2000)
- La Ciénaga (2000)
Internet
In 1999, Cuatro Cabezas introduced Datafull.com,, a prominent Spanish-language platform offering users technological tools and knowledge to optimize their online experience. Originating from a file-sharing forum named 4kByte—developed in collaboration with Sion Internet—Datafull later expanded into Datafull Access, a free Internet service provider that rapidly became one of Argentina’s primary free ISPs for residential users, while Sion catered to corporate clients.
By 2004, Datafull Branding was created to address the design and interactive communication demands of leading national and international corporations. Its services encompassed website creation, advertising campaigns, and digital marketing solutions. Notable clients included Frávega, Fibertel, Movistar, Discovery Channel, and Multicanal.
Due to the global economic downturn and insufficient profitability, Eyeworks-Cuatro Cabezas shut down its Internet division—including Datafull and Datafull Branding—on March 4, 2009. Consequently, both Datafull Access and its associated email services were terminated.
Controversy
In 1997, Datafull Branding developed the website 4kstore.com which launched in 1999 as a humor-driven platform featuring parody videos, music tracks, and novelty products. The site was discontinued by 2001 following a discrimination complaint filed by the INADI. The complaint concerned a xenophobic and racist song titled "Negros de Mierda," performed by the band Jamón del Mar and hosted on 4kstore.com under Eduardo de la Puente’s supervision.
The track gained notoriety online around the year 2000 and was initially misattributed to Jose Francisco Córdoba ("El Chivi"). Later inquiries confirmed it was created by Jamón del Mar, an Argentine comedy ensemble. This song was hosted on satirical websites such as 4kstore.com and Datafull before both platforms ceased operations.
By 2021, the song reemerged as an internet meme within Spanish-speaking communities through a YouTube video uploaded in 2015. YouTube removed this video along with others citing violations related to racist and xenophobic content. While major platforms continue to ban the song, it remains accessible on alternative sites like VidLii.