DSTLD
 | |
| Company type | Private |
|---|---|
| Industry | Apparel |
| Predecessor | 20Jeans |
| Founded | 2014 in Los Angeles, California, US |
| Founders |
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| Website | www |
DSTLD (pronounced distilled) is a US-based apparel brand established in 2014 by Corey Epstein, Ryan Jaleh, and Mark Lynn, with financial support from Asher New York Holdings. The Los Angeles-headquartered enterprise specializes in designing and selling primarily denim apparel. It has earned recognition for its competitively priced products, sustainable production methods, and a direct-to-consumer business model.
History
The inception of DSTLD traces back to its co-CEOs Corey Epstein, Ryan Jaleh, and Mark Lynn. Initially launched by Epstein under the name 20Jeans, the company utilized surplus fabric sourced from premium denim manufacturers in Los Angeles. This excess material was shipped to manufacturing hubs such as Hong Kong and Shanghai, where it was transformed into affordable jeans retailing at $20. Subsequently, Epstein joined forces with Lynn to rebrand the venture as DSTLD in April 2014. They recruited Anh Vu, formerly associated with Gap Inc., to lead their first design team. In April 2016, designer Paul Roughley, known for his previous work with Kill City Clothing, was appointed as the new design director.
DSTLD secured $4.4 million in seed funding from investors including CAA Ventures and CrunchFund. In September 2015, the company announced plans to enable customers to invest directly in the startup through the SeedInvest platform. This crowdfunding initiative was facilitated by the Jumpstart Our Business Startups Act. By the end of that month, DSTLD had attracted over $7.6 million in expressed investment interest. During summer 2016, the brand launched a publicly accessible Series A funding round, drawing contributions from more than 450 investors averaging $2,400 each. By April 2017, DSTLD had raised $1.75 million via SeedInvest and reopened its investment platform for a second crowdfunding round in August 2017.
In January 2019, DSTLD revealed intentions to establish a showroom in the United Kingdom and pursue a listing on London's AIM stock exchange. The company planned to allocate approximately £1.6 million raised at the close of 2018 toward this international expansion effort.