DS 7 (crossover)
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Headquarters | France |
Area served | Global |
| Products | Luxury automobiles, SUVs |
The DS 7 is a luxury compact crossover SUV produced by the French manufacturer DS Automobiles. It was officially introduced on 28 February 2017 and made its first public appearance at the 87th Geneva Motor Show. Globally, it was marketed as the DS 7 Crossback until 2023, a name also briefly used in the Chinese market.
This model is constructed on Groupe PSA's EMP2 platform, which it shares with vehicles such as the Citroën C5 Aircross. The DS 7 marks the brand's inaugural SUV designed specifically for the European market, following previous models like the DS6 that targeted other regions.
Overview
The DS7 was revealed to media representatives on 28 February 2017 and showcased at the 2017 Geneva Motor Show, with diesel variants becoming available in January 2018.
Positioning
After experiencing a downturn in sales following the 2011 release of the DS 5, DS Automobiles sought to strengthen its market position through the introduction of the DS 7 Crossback. This model enhanced comfort and build quality while incorporating advanced technologies such as driver assistance systems and semi-autonomous features, thereby boosting its competitiveness.
DS7 Crossback Presidential
French president Emmanuel Macron chose the DS 7 Crossback as his official presidential vehicle for his inauguration on 14 May 2017, marking the first occasion an SUV was used in a French presidential ceremony. This unique vehicle, later displayed at DS World Paris, came with an ink blue exterior, a custom open roof, and bore the French Republic emblem ("RF"). The interior was adorned with black leather and featured a specially designed lacquer canvas crafted by the Maury workshop.
The DS 7 Crossback Présidentiel was also presented during the European Heritage Days on 16 and 17 September 2017 at the Palais de l'Elysée.
Esprit de Voyage
Introduced in March 2023, the Esprit de Voyage special edition represents the top-tier trim level for both the DS 4 and DS 7 models. It incorporates exclusive materials and color schemes inspired by fashion trends, reinforcing the brand's luxury image and appealing to consumers with a refined sense of style.