Daily Harvest
| Company type | Private |
|---|---|
| Industry | Food and beverage |
| Founded | 2015 |
| Founder | Rachel Drori |
| Headquarters | New York City , United States |
Area served | Contiguous United States |
Key people | Ricky Silver (CEO) |
| Products | Frozen plant-derived meals and snacks (smoothies, harvest bowls, flatbreads, soups) |
| Parent | Chobani |
Daily Harvest is a U.S.-based subscription service specializing in frozen, plant-derived foods delivered directly to consumers. Headquartered in New York City, the company offers pre-measured meals and snacks such as smoothies, harvest bowls, flatbreads, and soups throughout the contiguous United States. Established in 2015 by Rachel Drori, Daily Harvest experienced rapid expansion and achieved a valuation surpassing one billion dollars by 2021. Nevertheless, its public image was significantly impacted in 2022 following a large-scale product recall associated with numerous reports of serious health issues.
In May 2025, Daily Harvest became part of Chobani through acquisition.
History
Rachel Drori, formerly a marketing professional who identified a demand for convenient yet nutritious meal options, founded Daily Harvest. The company’s origins trace back to delivering smoothie packs prepared in her kitchen before officially launching in 2015. Initially concentrating on ready-to-blend smoothies, the product lineup broadened in 2017 to incorporate soups, later expanding further to include various plant-based offerings like harvest bowls and flatbreads.
Ricky Silver currently holds the position of CEO.
Chobani, renowned for its Greek-style yogurt products, acquired Daily Harvest in May 2025 to strengthen its presence in the prepared plant-based meal sector.
Business model and products
Daily Harvest operates through a direct-to-consumer subscription framework focused on health and convenience. Subscribers select plans based on quantity and tailor their shipments from an evolving menu, with all items delivered frozen. The company prioritizes organic components—exceeding 95% organic content—and excludes gluten, dairy, gums, and synthetic additives. Products are designed for swift preparation, generally requiring only blending or heating.
In 2023, Daily Harvest ventured into retail by introducing frozen products at Kroger stores and expanded availability to Target outlets by May 2024.
Funding and growth
The company’s expansion has been fueled by significant venture capital investments. In 2017, it raised $43 million during a Series B financing round supported by Lightspeed Venture Partners, VMG Partners, and celebrity backers such as Bobby Flay, Gwyneth Paltrow, and Serena Williams. A November 2021 Series D funding round led by Lone Pine Capital generated $77 million, valuing Daily Harvest at $1.1 billion and solidifying its status as a food technology unicorn.
2022 French Lentil + Leek Crumbles recall
In June 2022, Daily Harvest encountered a major public health issue and reputational damage concerning its French Lentil + Leek Crumbles product. Consumers reported severe gastrointestinal symptoms and liver complications including intense abdominal pain and fever; some cases resulted in gallbladder removal. Following over 470 illness reports and an FDA inquiry, the company voluntarily withdrew the product from the market.
By July 2022, investigations conducted jointly with the FDA pinpointed tara flour as the probable cause. This high-protein ingredient derived from the tara tree had been newly incorporated into the crumbles recipe and sourced from a sole supplier. The event led to hundreds of lawsuits seeking compensation for medical costs and lost income. Two years later, the FDA officially classified tara flour as unsafe.
Daily Harvest’s handling of the crisis attracted widespread criticism. Its initial communication on June 17 was a direct email to customers that notably avoided the term "recall," instead advising disposal "out of an abundance of caution" while offering a $10 credit—phrasing that many felt minimized the seriousness of the situation. Additionally, the company faced backlash for retroactively adding recall notices to old social media posts rather than issuing prominent new alerts; critics argued this approach favored protecting brand reputation over ensuring consumer safety.