Daily Planet (brothel)
| Template:ASX | |
| Industry | Sex industry |
| Founded | 1975 |
| Founder | John Trimble |
| Defunct | 2018 |
| Headquarters | , Australia |
| Services | Brothel |
| Website | www.dailyplanet.sex |
The Daily Planet operated as a licensed brothel located in Melbourne, Australia, featuring an 18-room establishment on Horne Street in Elsternwick. It attracted attention through references by musical acts such as Blink 182 during their 1998 tour in Australia, as well as by comedian Jim Jefferies.
Established in 1975 by John Trimble, who was related to crime figure Robert Trimbole as his nephew, the enterprise separated its property holdings from its core business in 2003. The real estate division, known as The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange. To enhance market presence, the firm enlisted promoter Heidi Fleiss and diversified into the strip club sector.
During that period, the publicly traded company intended to divest the Daily Planet property for $5.7 million and subsequently rebranded itself as Planet Platinum Limited to concentrate on investments within strip clubs. Nevertheless, the transaction was not completed, and the property was removed from sale listings in 2006.
Operations at The Daily Planet concluded in 2018; thereafter, its location was repurposed into a Drug and Alcohol Rehabilitation Centre called Wellbeing Planet.
Sponsorships
The Daily Planet served as the chief sponsor for Daily Planet Racing, the motor racing team owned by John Trimble that participated in the Australian Touring Car Championship throughout the 1990s.