Dame Products
| Company type | Private |
|---|---|
| Industry | Sexual wellness, Sex toys |
| Founded | December 31, 2014 in New York City, United States |
| Founder | Alexandra Fine, Janet Lieberman |
| Headquarters | New York City , United States |
Area served | Worldwide |
Key people | Alexandra Fine (CEO), Janet Lieberman (Co-founder) |
| Products | Sex toys (Eva vibrator, Fin finger vibrator, Pom, Arc, Aer, Com, Dip), lubricants, arousal serums, STI testing kits |
| Website | dameproducts |
Dame Products is a sexual wellness enterprise established in the United States that creates and produces sex toys and related accessories designed by women, with a strong emphasis on enhancing women's pleasure and health. Founded in 2014 in New York City by sexologist Alexandra Fine and engineer Janet Lieberman, the company’s goal is to address the "pleasure gap"—the unequal levels of sexual satisfaction experienced across genders. Dame is recognized for innovative vibrators such as the hands-free Eva couples vibrator and actively works to normalize female sexuality. The brand has also drawn attention for confronting advertising restrictions on sexual health products and advocating for sexual wellness to be embraced within mainstream well-being.
In February 2024, Dame Products expanded its portfolio by acquiring Emojibator, a sexual wellness brand known for its playful emoji-themed designs, originally founded by Joe Vela and Kristin Fretz in 2016. Later, in March 2025, Dame further broadened its offerings by purchasing Chakrubs, a company specializing in crystal-based sex toys founded by Vanessa Cuccia in 2012.
History
Dame Products was launched in 2014 through the collaboration of Alexandra Fine, who earned a master’s degree in clinical psychology with a specialization in sex therapy from Columbia University, and Janet Lieberman, an MIT-trained mechanical engineer. Their debut product, the Eva vibrator—a hands-free device intended for clitoral stimulation during penetrative sex—was introduced via an Indiegogo crowdfunding campaign at the end of 2014, successfully raising around $575,000. Eva became the highest-funded sex toy ever on a crowdfunding platform and was released to the market in early 2015. By 2016, Dame had distributed tens of thousands of Eva units globally.
The following year, Dame launched Fin, a compact finger-mounted vibrator designed to enhance natural touch sensations. Fin was notable as the first erotic device permitted on Kickstarter after the platform had previously prohibited such products. This successful launch expanded Dame’s range catering to both couples and individual users.
Dame Products developed its clientele through direct sales channels as well as retail collaborations while actively confronting advertising limitations faced by sextech companies. In 2019, Dame initiated legal action against New York City’s Metropolitan Transportation Authority (MTA) after subway advertisements were rejected under policies targeting "sexually oriented" businesses. The company contended this policy was discriminatory because the MTA accepted advertisements for male-oriented sexual health treatments such as erectile dysfunction drugs. This lawsuit brought widespread attention to inconsistencies in advertising standards. By 2021, Dame reached a settlement with the MTA allowing its ads to appear throughout the subway system and secured additional funding to support expansion.
In 2022, Dame completed a $7 million Series A financing round led by Amboy Street Ventures, increasing total investment to approximately $13 million. These funds have supported new product development, expansion into mainstream markets, and educational initiatives facilitated by its Clinical Board and community engagement programs.
Products
Introduced in 2014 as Dame’s first offering, Eva is a wearable vibrator crafted for use during penetrative intercourse. It incorporates flexible wings that rest beneath the labia majora to provide hands-free clitoral stimulation. Designed primarily for heterosexual couples seeking uninterrupted intimacy, Eva’s innovative design garnered considerable media coverage and helped establish Dame’s presence within the market.
Following Eva’s success, Dame introduced Fin—a finger vibrator worn between two fingers. Its ergonomic design and optional tether deliver enhanced clitoral stimulation while maintaining skin-to-skin contact.
Dame has since diversified its product lineup based on user insights and research findings. Notable items include Pom, a soft palm-sized vibrator; Arc, engineered for G-spot stimulation; Aer, an air-pulse suction device; and Com, a wand-style vibrator featuring a strong motor and flexible neck. In 2022, Dame unveiled Dip—an affordable vibrator designed for beginners or those seeking a simple external/internal option.
Beyond vibrators, the company also offers sexual wellness essentials such as lubricants, arousal serums, and STI testing kits, reflecting a holistic approach to intimate health. Dame prioritizes body-safe materials, user-friendly designs, and "human-centered" innovation. Its Dame Labs initiative involves real users in prototype testing and feedback collection to ensure products address diverse preferences. Supported by a clinical board of sexual health professionals, this community-focused development process has enabled Dame to create progressive yet accessible products appealing to a wide audience.
Impact
Dame Products stands out as a prominent force within the growing sex technology (sextech) and femtech sectors, recognized as a women-led enterprise dedicated to enhancing female pleasure. The company’s goal to address the orgasm or "pleasure" gap draws attention to the unequal sexual satisfaction experienced by men and women. By openly confronting issues related to women's sexual health and designing products that improve it, Dame has played a key role in bringing conversations about female sexuality into mainstream discourse.
The brand’s achievements coincide with a wider trend that integrates sexual wellness into overall health narratives. Dame’s vibrators and their educational offerings are marketed as wellness tools, appealing strongly to both consumers and media outlets. Coverage by major publications such as The New York Times, The Wall Street Journal, Forbes, and Vice signals the rising interest in sex-positive business ventures. Industry experts attribute Dame, along with comparable startups, for breaking ground in making sex toys accessible through online platforms and conventional retail channels.
One of Dame’s notable contributions involves challenging restrictions on advertising sexual health products. The company’s legal success against the MTA resulted in policy revisions permitting approved sexual wellness advertisements within New York subway systems—an important milestone that expanded Dame’s marketing opportunities and set a standard for other businesses. Additionally, Dame’s outspoken stance against social media bans on sexual wellness ads, alongside other sextech companies, has ignited discussions about potential gender bias in content moderation on platforms like Meta.
Dame prioritizes education and community involvement through programs such as Dame Labs and the distribution of sex-positive materials. This strategy encourages transparent conversations about pleasure, anatomy, health, and sexuality, positioning Dame as more than just a manufacturer but as a champion for informed, stigma-free dialogue surrounding sex. The company is widely commended by investors and commentators for breaking down barriers around sexual wellness and helping integrate products focused on women’s pleasure into mainstream health culture.
Recognition and Awards
Dame Products and its leadership have received considerable acclaim within business and technology circles. Alexandra Fine, co-founder and CEO, was included in the Forbes 30 Under 30 list for Consumer Technology in 2018, highlighting her pioneering role in developing sextech solutions for women. The company has been featured on numerous media lists spotlighting top startups, such as Forbes’ 2021 compilation of "Women-led Startups Driving the Future of HealthTech and FemTech," underscoring its influence in sexual health technology.
The innovation and design of Dame’s products have earned widespread praise. The Eva vibrator achieved a record-setting Indiegogo campaign that marked a significant industry milestone, while Fin was the first sex toy project to launch on Kickstarter, drawing extensive attention from technology media. Although sex toys seldom appear in traditional consumer award categories, Dame’s offerings have been recognized by sexuality specialists and included in “best product” roundups by outlets like Cosmopolitan, Wired, and Refinery29. Their emphasis on user experience has positioned Eva and Fin as groundbreaking devices integrating sextech into daily life.
Dame’s advocacy initiatives have further elevated its profile. The resolution of the MTA advertising conflict was regarded not only as a commercial triumph but also as an advancement for gender equity in marketing practices, earning accolades from civil rights organizations. Fine and Lieberman are acknowledged thought leaders on women’s sexual health issues, regularly invited to share insights at academic institutions, podcasts, and industry conferences focused on entrepreneurship within taboo markets.
By the mid-2020s, Dame Products is frequently cited as an exemplar of success in sexual wellness innovation. Its blend of technical expertise, user-focused design, and social advocacy serves as a blueprint for startups aiming to balance profitability with meaningful social change in sensitive consumer categories. The company’s journey—from launching a single crowdfunded product to shaping public policy—has been documented in films and news features covering developments in the sexual wellness field.