Danimals
| Company type | Brand |
|---|---|
| Industry | Food products |
| Founded | 1994 |
| Founder | Dannon |
| Headquarters | United States |
| Products | Low-fat drinkable yogurt, probiotic yogurt |
| Parent | Dannon |
Danimals is a U.S.-based brand specializing in low-fat drinkable yogurt, introduced by Dannon in 1994. The packaging prominently displays illustrations of wild animals and is primarily aimed at children, particularly for consumption during school lunches.
History
The company behind Danimals, Dannon, played a significant role in making yogurt popular across the United States during the 1950s and continues to be a major yogurt manufacturer. Launched in 1994, Danimals initially contributed part of its sales revenue to the National Wildlife Federation. It was created to attract young consumers by providing a milder flavor profile that was less tart, intending to cultivate a new generation of yogurt enthusiasts.
Advertising efforts have included celebrity endorsements such as Dylan and Cole Sprouse from The Suite Life of Zack & Cody, who featured in commercials and participated in a 2009 sweepstakes that awarded $10,000 and a trip to Hollywood. Subsequent campaigns showcased Ross Lynch and Bella Thorne, known for their roles on Disney Channel's Austin & Ally and Shake It Up, appearing in advertisements between 2013 and 2014 and promoting a sweepstakes with a prize trip to Walt Disney World.
Variations
Among the product variations is Danimals Yo-Tubes, which enables children to dispense yogurt directly from a tube. This packaging style is also utilized in Danimals Squeezables. Additionally, the Danimals Crush Cup provided a similar squeeze-to-eat option without requiring a spoon.
In 2020, the brand expanded its lineup with Super Danimals, a probiotic yogurt formulated to support immune health.
Ingredients and nutrition
In 2013, Danimals decreased the sugar content from 14 grams to 9 grams per serving of 50 calories, with sugar representing 72% of the total caloric content. Their fruit-flavored options do not contain actual fruit. Since 2019, all Danimals products have earned Non-GMO Project verification.