Dara Treseder

Oluwadara Johnson Treseder
Born	Ibadan, Nigeria
Alma mater	Harvard University (African American Studies, cum laude), Stanford Graduate School of Business (MBA, 2014)
Occupation	Marketing executive
Known for	Chief marketing officer at Autodesk; former CMO at Peloton, GE Business Innovations, GE Ventures, and Carbon; founding member of Black Executive CMO Alliance; Chair of the board for the Public Health Institute
Spouse	William Treseder
Children	2

Oluwadara Johnson Treseder is a marketing leader originally from Nigeria who was raised in Ibadan. She graduated with cum laude honors from Harvard University, earning a degree in African American Studies, and later obtained her MBA from the Stanford Graduate School of Business in 2014. Treseder played a key role as a founding member of the Black Executive CMO Alliance and currently serves as Chair of the board for the Public Health Institute. Additionally, she is among the investors supporting W Magazine.

Presently, Treseder holds the position of chief marketing officer at Autodesk. Her prior executive roles include serving as CMO for GE Business Innovations and GE Ventures, chief marketing officer at Carbon, as well as senior vice president and head of global marketing, communications, and membership at the exercise equipment firm Peloton.

Career

Treseder is presently the chief marketing officer at Autodesk. According to Business Insider, she has elevated the company's profile significantly, contributing to a fourth-quarter revenue of $1.32 billion—an increase of 12% compared to the previous year—and expanding Autodesk’s user base among educators and students from 55 million to 65 million.

Since joining Autodesk in October 2022, Treseder has spearheaded three major brand campaigns within six months, aligning with the Game of Thrones finale, The Oscars, and Autodesk’s involvement in restoring the Notre Dame Cathedral. Within just one month of her arrival, she partnered with Ryan Reynolds' agency, Maximum Effort, to produce Autodesk’s first television advertisement in over ten years.

In 2023, she directed the "Otto Desć" campaign during the 2023 Oscars, which achieved more than 25 million views and represented Autodesk’s inaugural influencer collaboration. These extensive campaigns have markedly enhanced brand awareness. By April, Autodesk reported quarterly revenue growth exceeding 8% year-over-year, with its stock appreciating 27% by mid-June compared to the previous year.

Earlier stages of Treseder’s career include marketing positions at FileMaker Inc. and Goldman Sachs, followed by her role as CMO at GE Business Innovations and GE Ventures. She also served as chief marketing officer at Carbon and as SVP overseeing global marketing at exercise equipment company Peloton.

Treseder has been recognized on Forbes' CMO Next list in 2018 and was named among Business Insider’’s most innovative CMOs in 2023.

She currently chairs the board of the Public Health Institute (PHI), a nonprofit organization dedicated to advancing health equity and wellness worldwide.

Peloton

Treseder’s tenure at Peloton received widespread praise; Marie Claire attributed Peloton’s achievements during the COVID-19 pandemic to her leadership, while NPR described her as "one of the most influential marketing leaders of her generation." In 2022, Forbes honored her as the world’s most influential CMO, emphasizing her adaptability and cultural acumen.

Following an executive restructuring, Treseder announced her transition to Chief Marketing Officer at Autodesk in late 2022—a development that reportedly affected Peloton’s stock performance. Under her guidance, Peloton’s membership count doubled to exceed 6.9 million.

At Peloton, she directed brand marketing, consumer insights, and communications efforts, managing product launches including the Bike+, Tread, Peloton Guide, and Peloton Row. Treseder also created the #MyPelotonReason campaign to deepen member engagement and broadened Peloton’s community outreach. Furthermore, she secured content collaborations with prominent figures such as Usain Bolt and Beyoncé.

Personal life

She is married to William Treseder, and together they have two children.