Dash (boutique)

Dash

Company type	Private
Industry	Retail (clothing and accessories)
Founded	2006
Founder	Kim Kardashian, Kourtney Kardashian, Khloé Kardashian
Defunct	April 2018 (2018-04)
Headquarters	Los Angeles, California , United States
Area served	United States (Los Angeles, New York City, Miami)
Products	Clothing and accessories

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Dash was a boutique clothing and accessory retailer established in 2006 by the Kardashian sisters: Kim Kardashian, Kourtney Kardashian, and Khloé Kardashian. The brand operated three stores located in Los Angeles, New York City, and Miami. The New York City boutique ceased operations in December 2016. Subsequently, the remaining two locations shuttered in April 2018, marking the end of the company's 11-year presence in the fashion industry.

Stores

File:Dash Boutique in Miami.JPG

Dash boutique in Miami Beach

Dash's inaugural store opened its doors in Calabasas, California, in 2006. This original location was later moved to West Hollywood in 2012. The boutiques gained additional exposure through appearances on the reality TV series Keeping Up with the Kardashians, which debuted on E! in 2007 and chronicled the lives of the Kardashian family. Kim Kardashian has revealed that her initial vision for the show was to highlight their retail ventures more prominently to attract attention, though she acknowledged that the series evolved beyond that initial concept.

On May 20, 2009, Dash expanded by launching a second store in Miami Beach, Florida. The third boutique began operations on November 3, 2010, situated in Manhattan’s SoHo neighborhood. Reports from November 2010 indicated that this New York location averaged daily revenues around $50,000, with Black Friday sales exceeding $100,000. However, due to escalating rental costs, the SoHo store closed its doors in December 2016.

In addition to these permanent locations, Dash introduced a seasonal pop-up shop during the summer of 2014 in Southampton, New York. This temporary retail space was featured on Kourtney and Khloé Take The Hamptons, a spin-off series from Keeping Up with the Kardashians.

Closure

In April 2018, Kim Kardashian revealed through a statement on her official website that all Dash retail locations would be shutting down. She elaborated on the decision by mentioning that she and her sisters have each evolved personally and professionally, now concentrating on their individual brands while also embracing motherhood.

Television series

The reality show titled Dash Dolls made its debut on the E! cable channel on September 20, 2015. This series documents the experiences of the Kardashian sisters' Dash store employees as they manage their careers and personal lives in Hollywood while representing the Kardashian brand.

External links

• Official website (Archive)