DataRank
| Company type | Private |
|---|---|
| Industry | Analytics, Marketing |
| Founded | 2011 |
| Founder | Ryan Frazier, Kenny Cason, Britt Cagnina, Chuong Nguyen |
| Defunct | 2015 |
| Fate | Acquired by SimplyMeasured |
| Headquarters | Fayetteville , United States |
| Products | Consumer Insights Dashboard |
| Parent | SimplyMeasured (after 2015) |
DataRank was a U.S.-based firm located in Fayetteville, Arkansas that specialized in analytics solutions designed for examining brand and competitor discussions. The company was founded in 2011 by University of Arkansas alumni Ryan Frazier, Kenny Cason, Britt Cagnina, and Chuong Nguyen. Initially operating under the name TTAGG, it underwent a rebranding to DataRank in 2013. That same year, the startup participated in the Y Combinator seed accelerator program and introduced a blog focused on consumer insights.
In 2014, DataRank obtained $1.4 million in seed capital from investors including New Road Ventures, FundersClub, and various angel backers. Its Consumer Insights Dashboard attracted notable clients such as Clorox and ConAgra Foods.
The company was purchased by SimplyMeasured in 2015, which itself was subsequently acquired by Sprout Social.
How it works
DataRank’s analytics platform allows brand managers to track and evaluate conversations drawn from multiple channels including social media platforms, blogs, discussion forums, and e-commerce sites. Additionally, businesses can upload proprietary data and internal records directly into the system.
Once registered, the platform aggregates up to one year of data related to the company to highlight key focus areas such as competitive topics, product segments, or particular brands. These focal points are prioritized based on factors like commenter influence, demographic metadata, relevance, patterns derived through machine learning, and timeliness. DataRank then consolidates conversations from across the internet using a proprietary algorithm that ranks results by their importance. Users interact with the dashboard by browsing categorized data streams or drilling into detailed metrics covering conversation volume, audience demographics, reach, and customer engagement specifics. The tool also enables benchmarking against competitors.
What differentiates DataRank from other social listening platforms is its method of structuring unorganized data and dialogue to provide analytics that empower strategic business decisions.
Visualizations
The dashboard includes features such as an annotated graph displaying comment volume over time, a sentiment trend chart, and a state-level sentiment map to facilitate enhanced interpretation of data for strategic planning.