Dave Del Dotto
Dave Del Dotto | |
|---|---|
| Born | Modesto, California, U.S. |
| Occupation(s) | Real estate investor, infomercial marketer, wine producer |
| Years active | 1980s–present |
| Known for | Marketing the "Cash Flow System" real estate program; owner of Del Dotto Vineyards |
David "Dave" P. Del Dotto is a former real estate investor based in Modesto, California, recognized for marketing the "Cash Flow System" program through late-night infomercials during the 1980s and early 1990s. He also wrote How to Make Nothing but Money, a now out-of-print publication.
Infomercial career
Del Dotto created infomercials frequently shot in Hawaii that showcased his students and promoted strategies for investing in real estate. His organization distributed books and audio programs throughout the United States and Canada. Customers were encouraged to attend weekend seminars where additional presenters offered related financial education products, including books and audio/video materials.
Legal trouble
On October 22, 1993, the Los Angeles Times disclosed that the Federal Trade Commission accused Del Dotto and his wife Yolanda of deceptive advertising concerning their "Cash Flow System," a real estate program advertised via infomercials to thousands of consumers. The Del Dottos consented to halt misleading statements about real estate, credit, investments, or business opportunities. The FTC contemplated seeking court orders to provide refunds.
In February 1995, the FTC initiated legal action against Del Dotto, culminating in a 1996 agreement where he paid $200,000 to resolve allegations of deceptive promotional claims related to his real estate investment books and audio recordings.
Pop Culture
Segments from his video appeared in the movies Houseguest and Mississippi Masala.
Current career
Since 1993, Del Dotto has been producing wine at Del Dotto Vineyards located in Napa, California, carving out a reputation within the high-end wine sector.