Davide Boscacci
Davide Boscacci | |
|---|---|
| Born | March 26, 1976 Sondrio, Italy |
| Occupation(s) | Communication and marketing consultant, copywriter, public speaker |
| Years active | 2001–present |
| Known for | Chief Creative Officer at Accenture Song for Italy, Central Europe, and Greece; Vice President of Art Directors Club Italiano; co-founder of IF! creativity festival |
Davide Boscacci (born March 26, 1976, in Sondrio, Italy) is an Italian expert in communication and marketing consultancy, copywriting, and public speaking. He currently holds the position of Chief Creative Officer at Accenture Song, overseeing operations in Italy, Central Europe, and Greece.
Early life and education
Son of Flavio Boscacci, who formerly taught economics at the Politecnico di Milano, Davide graduated from the Università degli Studi di Milano with a degree in Foreign Literature and Languages. His thesis focused on the dystopian works of Anthony Burgess.
Career
Davide Boscacci’s professional journey began in 2001 at Headline as a Junior Copywriter, where he contributed to advertising projects for KLM, Hotelplan, and Creval Bank. Two years later, he joined BGS D'Arcy Milan in the same role, developing campaigns for brands such as Wind, Ikea, Swatch, Champion, and Fnac.
In April 2004, he advanced to RMG Connect - JWT as a Senior Copywriter, managing campaigns for clients including Kellogg's, Alitalia, Vodafone, Juventus F.C., Beiersdorf, Shell, Alfa Romeo, and Illy. By 2006, he was promoted to Creative Supervisor, overseeing integrated marketing and digital communications for companies like Canon, Shell, Nestlé, Kraft, Alfa Romeo, and Illy.
Between 2008 and 2013, Boscacci held the role of Associate Creative Director at JWT. There he directed creative strategies for Huggies, Indesit, Wilkinson, Shell, and Honda Motorbikes across both integrated and digital platforms.
In November 2013, he took on the position of Group Creative Director - Head of Digital and Brand Activation at Leo Burnett & Cloud14 for the global FCA account (Fiat, Chrysler, Jeep, Dodge). Operating out of Turin and Detroit, he led creative teams responsible for campaigns spanning EMEA, APAC, and North America while contributing to Leo Burnett’s Global Product Committees.
By 2018, Boscacci was appointed Global Executive Creative Director at Publicis. In this capacity, he managed projects across Milan, Paris, and Lausanne for prominent brands such as Coca-Cola, Nescafé, and Voltaren (GSK).
Since June 2022, he has been serving as Chief Creative Officer at Accenture Song for Italy, Central Europe, and Greece. Reporting directly to David Droga, his role focuses on blending technology with strategic creativity to transform industry benchmarks.
Public activity
Since 2014, Davide Boscacci has held the position of vice president at the Art Directors Club Italiano (ADCI), significantly contributing to the advancement of Italy’s advertising industry. In 2018 he joined the board of UNA - Italian Association of Communication Agencies to support the development of communication enterprises within Italy. Additionally, from 2019 until 2023 he served as deputy minister at the Ministry of Economic Development.
Boscacci is a co-founder of IF!, Italy’s premier creativity festival which has celebrated ten editions featuring conversations with influential Italian personalities such as Oliviero Toscani and Beppe Sala. He has also acted as a juror for prestigious awards including Cannes Lions, D&AD, Effies, Eurobest, Clio Awards, ADCI Awards, and the Art Directors Club of Europe (ADCE).