Demandware
| Company type | Public (until 2016) |
|---|---|
| Industry | Software, Cloud computing, E-commerce |
| Founded | 2004 |
| Founder | Stephan Schambach, Wayne Whitcomb |
| Fate | Acquired by Salesforce |
| Successor | Salesforce Commerce Cloud |
| Headquarters | Burlington, Massachusetts , United States |
| Products | Cloud-based e-commerce platform |
| Parent | Salesforce (since 2016) |
Demandware was a software firm specializing in cloud-based solutions, with its main office located in Burlington, Massachusetts. Established in 2004 by Stephan Schambach and Wayne Whitcomb, the company offered a hosted platform enabling businesses to create and oversee e-commerce websites. Prior to this, Schambach had founded the e-commerce company Intershop in 1992. The initial capital for Demandware was provided by venture capital investors General Catalyst Partners and North Bridge Venture Partners.
History
Demandware introduced its platform in early 2005, focusing on the expanding e-commerce sector through a Software-as-a-Service (SaaS) approach.
2012 IPO
Demandware made its debut on the New York Stock Exchange on March 15, 2012, securing $88 million by offering shares at $16 each. On opening day, the stock price increased by more than 50%, demonstrating robust investor enthusiasm. To further fuel its expansion, the company conducted an additional public offering in November 2013.
In 2016, Salesforce acquired Demandware for $2.8 billion and incorporated it into Salesforce Commerce Cloud, thereby enhancing Salesforce’s presence in cloud commerce platforms.
Acquisition
Salesforce reached an agreement to purchase Demandware for $2.8 billion on June 1, 2016, with the acquisition finalized on July 11, 2016.