Dick's Supermarket
| Company type | Private |
|---|---|
| Industry | Grocery store |
| Founder | Richard Brodbeck |
| Defunct | 2006 |
| Fate | Acquired by Piggly Wiggly; brand retired |
| Headquarters | Platteville , United States |
Area served | Southwestern Wisconsin, Galena (Illinois), Maquoketa (Iowa) |
| Products | Grocery, bakery goods, floral products |
Overview
Dick's Supermarket, operating under the corporate name Brodbeck Enterprises Inc., was a grocery store chain serving the Southwestern region of Wisconsin. Established by Richard Brodbeck, the company was headquartered in Platteville, Wisconsin, where its flagship store was situated. The chain maintained a bakery facility in Platteville responsible for producing the majority of its baked goods.
In addition to Platteville, Dick's Supermarket had outlets in smaller communities including Lancaster, Wisconsin, where the store featured both a bakery and a drive-up service allowing employees to load customers' groceries directly into their vehicles. Other locations encompassed Monroe, Wisconsin, Darlington, Wisconsin, Dodgeville, Wisconsin, as well as stores beyond Wisconsin's borders in Galena, Illinois and Maquoketa, Iowa.
Each store incorporated an on-site floral department known as the Blooming Basket. The chain also offered a customer loyalty initiative called Dick's Savings Club, which was formerly known as Dick's Insider Savings Club.
Acquisition and Rebranding
In 2001, the grocery chain was purchased by Piggly Wiggly. Despite the acquisition, Dick's continued to operate under its original name until 2006. At that time, stores briefly adopted the "Dick's Piggly Wiggly" branding, combining Piggly Wiggly’s logo with a smaller Dick's emblem positioned above and to the left. Eventually, the Dick's brand was fully retired, and all existing locations formerly under Dick’s Supermarket now operate exclusively as Piggly Wiggly stores.
References
External links
- Dick's Supermarket (Archived Version)