Diorissimo
| Company type | Product |
|---|---|
| Industry | Perfume |
| Founded | 1956 |
| Founder | Christian Dior, Edmond Roudnitska (perfumer) |
| Products | Floral fragrance |
| Parent | Christian Dior |
Diorissimo is a floral fragrance introduced by the fashion house Christian Dior in 1956, crafted by the French perfumer Edmond Roudnitska. The scent was designed to capture the essence of lily of the valley, a flower cherished by Dior himself, which served as inspiration for his 1954 spring collection and became a signature element of his brand identity.
Since extracting natural oils from lily of the valley is challenging, Diorissimo's aroma is primarily composed of synthetic ingredients that successfully mimic the flower's distinctive scent, earning acclaim as one of the most effective floral recreations in perfumery. The fragrance also features accords of ylang-ylang, amaryllis, boronia, and jasmine.
Throughout its history, Diorissimo has undergone reformulations to comply with International Fragrance Association (IFRA) standards, leading to the removal of certain allergenic substances. Nevertheless, it continues to be celebrated as an iconic perfume and is said to have been a preferred choice of Diana, Princess of Wales.