Direct Group Pty Ltd
| Company type | Private |
|---|---|
| Industry | Direct marketing, direct selling, television broadcasting |
| Founded | 1985 |
| Headquarters | Sydney , Australia |
Area served | Australia, New Zealand |
| Products | Direct marketing catalogues, television shopping channels (TVSN, Expo Channel), magazine titles (including Handyman) |
| Website | www |
Direct Group is a direct marketing holding company with operations in both Australia and New Zealand. Established in 1985, the business is organized into three primary sectors: direct marketing, direct selling, and direct television.
The organization controls Australian shopping channels TVSN and Expo Channel, with TVSN also accessible to viewers in New Zealand. Both channels feature products available for purchase via online platforms or telephone orders. Distribution takes place from a warehouse located in Sydney’s Frenchs Forest. In 2012, TVSN broadened its reach by moving from subscription-based television to free-to-air broadcasting through a collaboration with Network 10.
In 2017, Direct Group took over the Australian and New Zealand operations of Reader's Digest, acquiring the magazine titles including Handyman as well as related merchandise sales. The Handyman publication was discontinued in 2018.
The company promotes merchandise through direct marketing catalogues such as Innovations, Entertainment Masters, Damart, Victoria Hill, The Fox Collection, Gaiam, and Infofashion. It formerly held ownership of EziBuy.