DirtFish

DirtFish

Company type	Private
Industry	Automotive, Motorsport, Media
Founded	2009
Founder	Steve Rimmer
Headquarters	Snoqualmie, Washington , United States
Area served	United States, International rally competitions
Products	Rally driver training, Rally media coverage, Event hosting
Owner	Steve Rimmer
Website	www.dirtfish.com

DirtFish is a rally driver training academy and media enterprise based in the United States, with its headquarters located in Snoqualmie, Washington. Founded in 2009 by entrepreneur Steve Rimmer, DirtFish operates within the automotive and motorsport sectors, delivering driver education alongside media coverage of international rally competitions such as the World Rally Championship, European Rally Championship, and American Rally Association. The company enhances its offerings and brand identity by utilizing the founder’s personal car collection.

Rally school

Situated on land that previously served as a lumber mill, the school offers expert rally driving instruction using Subaru BRZ and Impreza WRX STI models over 27 miles of varied terrain. Its connection to the Colin McRae Rally and Dirt video game series bolsters its market profile. The facility features a conference center named in honor of world rally champion Colin McRae, designed to facilitate corporate gatherings and business collaborations.

DirtFish has been the venue for major events such as rounds from the Global Rallycross series and American SCCA RallyCross contests, reinforcing its role in organizing motorsport competitions. Additionally, the site has been utilized for commercial shoots, including advertisements for T-Mobile, and served as a filming location for the Twin Peaks television series, enhancing brand exposure and generating diverse revenue channels.

Dirtfish media

Prior to the start of the 2020 WRC season, DirtFish ventured into media production. Colin Clark, formerly associated with World Rally Radio and WRC All Live, joined to spearhead the digital launch, supported by a sponsorship agreement with 2019 WRC champion Ott Tänak. Shortly thereafter, David Evans, former rally editor for Autosport and Motorsport News, also became part of the team.

In February 2022, the online rally results platform ewrc-results.com encountered financial challenges leading to service interruption. Thanks to an arrangement facilitated by ex-Hyundai Team Principal Andrea Adamo, DirtFish stepped in as a sponsor to ensure its continued operation.

In 2024, DirtFish secured the media rights to Barry Hinchliffe Productions (BHP) archives, which document international rally events from the 1970s and 1980s. This acquisition was announced via a video featuring British TV presenter Steve Rider—who was involved in these productions and sold the archive—to DirtFish media.

The company’s media portfolio encompasses written news coverage, feature stories, and the podcast SPIN, The Rally Pod, hosted by Clark, Evans, and former Toyota Team Principal George Donaldson. This group also provides live streaming and on-site reporting from WRC competitions.

Women in motorsport

Since 2022, DirtFish has organized an annual Women in Motorsport summit timed with International Women's Day. By 2025, this event expanded to a larger venue in Tacoma, hosting 350 attendees in person and reaching an audience of 400,000 online. Distinguished speakers have included Michèle Mouton, Pernilla Solberg, Emma Gilmour, Claire Williams, and Becs Williams. The summit receives regular endorsement from the Fédération Internationale de l'Automobile, underscoring its importance within the industry.

Also launched in 2025 was DirtFish’s Women in Motorsport Driver Program, which supports two competitors: Michele Abbate, active in circuit racing across the Americas, and Aoife Raftery, participating in the European Rally Championship. This program highlights DirtFish’s dedication to fostering diversity and nurturing emerging talent in motorsports.

Car collection

Steve Rimmer, who founded and owns Dirtfish, possesses a vast assortment of sports, classic, and rally automobiles stored both at Dirtfish and in the UK. This collection includes legendary Group B WRC racing vehicles such as the Lancia 037, Audi Quattro, Peugeot 205 GTI T16, along with the uncommon Citroen BX 4TC.

Lauded by the LeMay Car Museum in Tacoma as "the most iconic amazing collection of rally cars," this impressive lineup significantly boosts Dirtfish’s brand reputation. These cars are regularly showcased in enthusiast publications and featured at prestigious events like the Goodwood Festival of Speed and Pebble Beach Concours, strengthening the company’s prominence within the motorsport community.