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Disrupted: My Misadventure in the Start Up Bubble

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Adapted from the English Wikipedia article Disrupted: My Misadventure in the Start Up Bubble, available under CC BY-SA 4.0Updated 10 August 2025
HubSpot
IndustrySoftware
FounderBrian Halligan

Disrupted: My Misadventure in the Start-Up Bubble is a publication authored by American journalist Daniel Lyons, which chronicles his tenure at the software firm HubSpot and provides a critical examination of its leadership and organizational environment.

Following its release, Lyons characterized HubSpot in The New York Times as resembling a "frat house" environment and labeled it a "digital sweatshop" marked by minimal job security. The company's founders issued an official response addressing several of the allegations made by Lyons.

The book, issued on April 5, 2016, through Hachette Book Group, generated considerable debate and controversy.

Attempted suppression

Documents obtained via a freedom of information request revealed HubSpot’s attempts to prevent the book’s publication, involving "multiple failed attempts to manipulate and extort people." These FBI files, partially redacted, were made publicly accessible online by trade journalist Samuel Scott.

HubSpot’s leadership perceived the book as a potential financial risk that could negatively impact the company’s stock value and future prospects. As a result of the investigation, CEO Brian Halligan was penalized for failing to promptly notify the board about these events. Moreover, the company terminated its so-called "third founder" due to unethical efforts aimed at acquiring Lyons' manuscript.

Reception

Critics responded favorably to the book, with the Los Angeles Times praising it as "the best book on Silicon Valley." Journalist Ashlee Vance described it as "wildly entertaining," crediting it with injecting "a dose of sanity into a world gone mad."

External links