Dot's Pretzels
| Company type | Subsidiary |
|---|---|
| Industry | Snack foods |
| Founded | 2012 |
| Founder | Dorothy Henke |
| Headquarters | Velva , United States |
| Products | Pretzels (Original, Parmesan Garlic, Southwest, Honey Mustard, Cinnamon Sugar, BBQ, Buffalo) |
| Parent | The Hershey Company |
Dot's Homestyle Pretzels, also known simply as Dot's Pretzels, is a United States-based snack brand operating as a subsidiary under The Hershey Company. The product features hard pretzels twisted into a distinctive shape and coated with a unique "signature seasoning." By 2025, the brand's lineup includes seven distinct varieties: Original, Parmesan Garlic, Southwest, Honey Mustard, Cinnamon Sugar, BBQ, and Buffalo.
History
The inception of Dot's Pretzels traces back to Dorothy Henke, who began crafting the pretzels at her winter residence in Goodyear, Arizona. Production was later relocated to a manufacturing plant in her hometown of Velva, North Dakota. Henke received early acclaim at the 2012 Pride of Dakota event.
In 2021, The Hershey Company purchased Dot's Pretzels for $1.2 billion, incorporating it into its expanding snack division alongside other brands such as Pirate's Booty and SkinnyPop.
Due to operational challenges and associated expenses, Hershey decided to shut down the Velva production facility in 2023, which led to workforce reductions. Employees impacted by the closure were presented with options for relocation. Hershey’s Todd Scott identified the facility’s constraints as the primary reason for this decision.