Dreamfarm
| Company type | Private |
|---|---|
| Industry | Kitchenware, Household products, Design |
| Founded | 2003 |
| Founder | Alexander Gransbury |
| Headquarters | Brisbane , Australia |
Area served | Worldwide (23 countries) |
| Products | Kitchen and household products, including Smood potato masher, Grindenstein knockbox, Clongs tongs |
Dreamfarm (The Dream Farm Pty Ltd) is a design firm based in Brisbane, Australia. Established in Canberra in 2003, Dreamfarm specializes in creative kitchen and household products, with its most popular item being the Smood potato masher.
The company earned its inaugural Red Dot Design Award in March 2010 for "Clongs," innovative click-lock sit-up tongs designed with resting points that keep the functional end elevated from countertops.
History
Dreamfarm was launched in 2003 by Alexander Gransbury, then 22 years old. Its debut product, the coffee grind knockbox named Grindenstein, was developed to streamline the disposal of used coffee grounds. The first prototype utilized a PVC pipe and bolt. Within a year, Grindenstein—now manufactured from ABS plastic and Santoprene rubber—was available in select Australian outlets while production remained at Gransbury's family residence. By 2005, distribution had extended both nationally and internationally.
To accommodate increasing demand and uphold quality standards, manufacturing shifted offshore in 2006, enabling the expansion of Dreamfarm's product lineup.
Dreamfarm Europe BV was established in June 2006 to directly supply European retailers but ceased operations in June 2017 due to currency volatility and escalating shipping expenses.
By 2007, Dreamfarm had secured distribution partnerships across Canada, the United States, and New Zealand.
Supporting its growth trajectory, the company moved its headquarters to Brisbane in January 2008. Subsequently, Dreamfarm Inc was formed in May 2008 as a fully owned US distributor, followed by Dreamfarm Australia Pty Ltd in 2013. Both subsidiaries maintain local warehouses serving retail and e-commerce clients and oversee sales teams covering more than 1200 US and 400 Australian retail locations.
Currently, Dreamfarm products are available in 23 countries including France, Norway, Switzerland, Japan, Israel, Denmark, Ireland, the Philippines, South Africa, and the United Kingdom—the latter being the largest market outside Australia and the US.
Products
Below is an overview of Dreamfarm’s product range, including launch years and concise descriptions:
| Year | Product | Description | Design Awards | |
|---|---|---|---|---|
| 2003 | Grindenstein | Coffee grind knockbox and recycling station | ||
| 2007 | Scizza | Flat-based scissors designed for cutting pizza, pastry, fabric while protecting surfaces | ||
| 2008 | Smood | Spring-action potato masher | ||
| 2008 | Gripet | Wall-mountable note holder | ||
| 2009 | Vebo | Silicone vegetable steamer and boiler accessory | ||
| 2009 | Jot | Hook with suction cap for mounting | ||
| 2009 | Spink | Device to prevent beverage spills | ||
| 2009 | Oni | Multi-functional sandwich knife for spreading, cutting, slicing | ||
| 2010 | Clongs | Button-lock tongs that stand upright off surfaces | Red Dot Design Award 2010 | |
| 2010 | Supoon | Cooking spoon with scraping edge that remains elevated off counters | Gourmet Gold Best in Show 2018 | |
| 2010 | Teafu | Silicone pump-action tea infuser device | ||
| 2010 | Chobs | Attachments lifting chopping boards for dual-sided use | ||
| 2010 | Chopula | Chopping spatula with scraping edge that stands upright on benches | Best of the Best Red Dot Design Award 2011 | |
| 2010 | Tapi | Tap attachment converting faucet into a drinking fountain | Red Dot Design Award 2011 | |
| 2011 | Membo | Mountable seven-day task reminder | ||
| 2011 | BBQ Clongs | Button-lock tongs featuring barbecue-optimized tips | ||
| 2011 | Garject | Self-cleaning garlic press tool | iF Award, Australian International Design Award (Best Category), Good Design Award (all awarded in 2012) | |
| 2011 | Temji | Shower temperature control dials | ||
| 2012 | Stainless Steel Chopula | Elevated chopping spatula crafted from stainless steel | ||
| 2012 | Mini Supoon | Jar-scraping spoon that stands upright on counters | gia Finalist 2013, Gourmet Catalog Most Innovative Product 2020 | |
| 2013 | Garject Lite | Nylon variant of the award-winning self-cleaning garlic press | ||
| 2013 | Onpot | Rest for pot lids | gia Finalist 2014 | |
| 2014 | Savel | Flexible food preservation wrap | gia Finalist 2015 | |
| 2015 | Levoons | Set of four self-leveling measuring spoons | Good Design Award 2015 | |
| 2015 | Levups | Set of four self-leveling measuring cups | ||
| 2016 | Spadle | Serving spoon convertible into a ladle | ||
| 2016 | Holey Spadle | Slotted spoon that transforms into a slotted ladle | ||
| 2016 | Set of the Best | Essential hand tool gift set including Spadle, Holey Spadle, Chopula, Supoon, Mini Supoon | ||
| 2017 | Spindry | Spin-dry toilet brush design | gia Finalist, Good Design Gold Award 2018 | |
| 2017 | Fledge | Flip-up edge cutting board design | gia Winner, Good Design Gold Award 2018 | |
| 2017 | Levoop | Adjustable-volume self-leveling scoop | Red Dot Design Award 2018 | |
| 2018 | Bamboo Fledge | Tri-ply bamboo flip-up edge cutting board dishwasher safe | ||
| 2019 | Ortwo | Pepper grinder operable with one or two hands | Red Dot Design Award, Good Design Gold Award, gia Winner, Gourmet Catalog Most Innovative Product (all between 2019–2020) | |
| 2019 | Ortwo Lite | Nylon version of the acclaimed pepper grinder | ||
| 2020 | Orlid | Stackable spice jar featuring double lids for shaking or scooping via button press | Red Dot Design Award, Good Design Gold Award 2020 | |
| 2020 | Spina | Colander that converts into an in-sink salad spinner | Good Design Best in Category Award 2020 | |
| 2020 | Kneed | Rust-resistant spreading knife | ||
| 2020 | Knibble | Non-stick cheese knife with integrated fork and beechwood handle | ||
| 2020 | Knibble Lite | Non-stick cheese knife with built-in fork and plastic handle | ||
| 2024 | Ozest | Concave speed zester with instant self-cleaning activated by button press | Kitchen Hand Tools + Cutlery Award by IHA Global Innovation Awards (gia) for Excellence in Product Design |
References
- Tri-ply bamboo cutting board with flip-up edge, dishwasher safe
- Kitchen innovator Alexander Gransbury generates buzz – The Courier-Mail – 25 January 2009
- Australian products and concepts embraced by Brits – The Courier-Mail – 25 January 2009
- Emerging entrepreneurs leave their imprint – Dynamic Business – 28 October 2009
- My moment of inspiration – Virgin Blue Voyeur Magazine – September 2009, p42
- Canberra firms achieve success in Ireland – ACT Chief Minister Jon Stanhope Media Release – 14 October 2005
- The incredible device that resolves all Nutella dilemmas – LADBible – 16 February 2018
- Dreamfarm: Brisbane-based company creating innovative kitchen tools – The Courier-Mail – 1 February 2017
- IHA announces GIA awards for product design excellence – Home Furnishing News – 3 March 2019
- Dreamfarm launches crowdfunding initiative for pepper mill – HomeWorld Business – 24 October 2018
- A cutting board that stands apart – The Boston Globe – 7 January 2019
- THE ORTWO TRANSFORMS PEPPER CRUSHING WITH ONE-HANDED OPERATION! – Yanko Design – 23 November 2018
- Introduction of Orlid Spice Jar by Dreamfarm – Gourmet Insider – 25 September 2020
- Dreamfarm’s Spina and Orlid kitchen tools receive Good Design Awards – Home World Business – 18 September 2020