Dreamscape Immersive

Dreamscape Immersive

Company type	Private
Industry	Virtual reality, Entertainment, Technology
Founded	2016 (2016)
Founder	Walter Parkes, Kevin Wall, Caecilia Charbonnier, Sylvain Chagué, Ronald Menzel
Headquarters	Culver City , United States
Key people	Bruce Vaughn (CEO), Aaron Grosky (COO)
Products	Narrative-driven full-roam VR experiences

Dreamscape Immersive is a United States-based company operating at the intersection of entertainment and technology, focusing on narrative-driven, full-roam virtual reality (VR) experiences. These immersive adventures support up to six participants simultaneously navigating a virtual three-dimensional space equipped with fully animated avatars. By integrating real-time motion capture systems, comprehensive body tracking, virtual reality headsets, and expansive room-scale stage environments, the platform allows users to move freely without physical constraints and engage with tangible objects. The underlying technology was created through a collaboration between co-founders Caecilia Charbonnier and Sylvain Chagué alongside engineers from Artanim, a Swiss institution specializing in motion-capture research.

History

The inception of Dreamscape Immersive traces back to its founders: film producer Walter Parkes, entrepreneur and live events producer Kevin Wall, Artanim co-founders Caecilia Charbonnier and Sylvain Chagué, along with entrepreneur Ronald Menzel. Established in mid-2016, the company appointed Bruce Vaughn, formerly leading Disney Imagineering, as CEO, while Aaron Grosky, ex-president of Control Room, assumed the role of COO. Headquartered in Culver City, California, its initial financial backing came from entities including IMAX, Westfield Malls, three major film studios, and Steven Spielberg. Subsequent funding rounds welcomed investments from AMC Theatres, Nickelodeon, and Majid Al Futtaim.

Dreamscape’s debut VR attraction, Alien Zoo, premiered at Westfield Century City Mall in Los Angeles in February 2018. Following this launch, additional experiences such as The Blu: Deep Rescue, Curse of the Lost Pearl: A Magic Projector Adventure, DreamWorks' Dragons Flight Academy (2019), and a Men in Black VR title released in 2021 were introduced.

The company inaugurated its flagship venue in Los Angeles and broadened its footprint with an expansion to Dallas's Northpark Mall in August 2019 (which ceased operations in January 2023). Its first overseas establishment opened at Mall of the Emirates in Dubai in January 2020 (closed June 2023). U.S. growth continued with sites in Columbus, Ohio (opened February 2020, closed May 2023) and Garden State Plaza in Paramus, New Jersey (opened December 2021, closed May 2023). In July 2021, Dreamscape collaborated with Warner Media to launch two Harry Potter-themed VR experiences in New York City; both locations shuttered after an 18-month run.

On the international front, Dreamscape launched its initial European venue in Geneva, Switzerland, during July 2022 and renewed its partnership with Majid Al Futtaim to establish a presence at Riyadh Park Mall in Saudi Arabia by September 2022. The Los Angeles flagship store closed on March 11, 2024, making way for Player One VR World. Presently, Dreamscape Immersive maintains active operations in Saudi Arabia and Switzerland.