Dun & Bradstreet Credibility Corp
| Company type | Privately held company |
|---|---|
| Industry | Business credit and credibility solutions |
| Founded | July 2010 |
| Defunct | May 2015 |
| Fate | Acquired by Dun & Bradstreet |
| Headquarters | Malibu, California , United States |
Area served | United States, Canada |
Key people | Jeff Stibel (Chairman and CEO) |
| Products | DUNSFile, CreditBuilder, CreditAdvisor, Credibility Review, CreditSignal |
Number of employees | More than 600 (at peak) |
| Parent | Dun & Bradstreet (since May 2015) |
Dun & Bradstreet Credibility Corp operated as a privately held company headquartered in Malibu, California until it was acquired by Dun & Bradstreet in May 2015 through a transaction valued at $320 million. The company focused on delivering credit and credibility solutions to businesses throughout the United States and Canada. Formed in July 2010 following the acquisition of the North American Credit-on-Self division (Self Awareness Solutions) from Dun & Bradstreet, it secured approximately $200 million in funding from Great Hill Partners. Internet entrepreneur Jeff Stibel held the position of chairman and CEO.
History
The origins trace back to 2010 when Dun and Bradstreet, established in 1841, divested certain assets that combined with Credibility Solutions, resulting in the creation of Dun & Bradstreet Credibility Corp. After gaining independence, the company grew its workforce from 8 employees to more than 600. It functioned as an independent legal entity while compensating D&B through royalties for intellectual property use, including a perpetual license to utilize the D&B brand name.
In 2012, the company initiated the Access to Capital program aimed at educating business owners about financing options. This effort included a quarterly survey developed in partnership with Pepperdine University, along with educational and networking events held nationally. That same year, Dun & Bradstreet Credibility Corp. launched a 529 education savings plan initiative featuring employer matching contributions, which attracted media attention from outlets such as the Wall Street Journal, New York Times, and U.S. News. As part of this initiative, the firm contributed $150,000 to the Santa Monica-Malibu school district in 2013 and extended support to school districts in Bethlehem, Tucson, and Guilford County.
Products and services
Among its product lineup, the company offered DUNSFile, which establishes a business’s DUNS number along with its credit file; CreditBuilder, designed to help companies monitor and enhance their credit profiles by providing access to D&B scores and enabling submission of trade references; CreditAdvisor, which delivers competitor reports and email notifications regarding updates to scores or ratings; Credibility Review, a tool for managing a company’s online reputation; and CreditSignal, a complimentary service that notifies businesses of any alterations in their D&B credit scores and ratings.