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EQAL

From Alfawiki
Adapted from the English Wikipedia article EQAL, available under CC BY-SA 4.0Updated 26 July 202513 sources
EQAL
IndustryEntertainment, Technology
FoundedLos Angeles, California, USA (2008)
Fateacquired by Everyday Health
Headquarters
Los Angeles, CA
,
USA
Key people
Miles Beckett, CEO/Founder
Greg Goodfried, President/Founder
Paras Maniar, CSO and EVP, Corporate Development
Robert Weiss, Chief Operating Officer
ProductsCelebrity Influencer Networks
Branded Entertainment
Web Series
Website Hosting Software (Umbrella)
Websitehttp://www.eqal.com

EQAL was established in 2008 by Miles Beckett and Greg Goodfried, the creators behind lonelygirl15. The company specialized in building influencer networks centered on celebrities, brands, and intellectual properties. Its early productions included lonelygirl15 (LG15) and additional series within the LG15 Universe such as KateModern—developed in collaboration with Bebo—and LG15: The Resistance. EQAL also produced Harper’s Globe, an original web series commissioned by CBS to complement the television show Harper’s Island. In 2012, the company was acquired by Everyday Health.

History

In 2006, Miles Beckett teamed up with screenwriter Mesh Flinders and legal consultant Greg Goodfried to create the web series lonelygirl15. This collaboration evolved into LG15 Studios/Telegraph Ave. Productions.[1][2]

Following Flinders’ departure in late 2007,[3] Beckett and Goodfried officially founded EQAL in April 2008.[4] The startup secured $5 million in venture funding from backers including Spark Capital, Marc Andreessen, Conrad Riggs, Ron Conway, and Georges Harik.[1]

By May 2008, EQAL had formed a partnership with CBS to develop original content and digital extensions tied to CBS programming.[5]Cite error: The opening <ref> tag is malformed or has a bad name This collaboration resulted in EQAL producing Harper's Globe as a companion series for CBS’s Harper's Island.[6] Additionally, this alliance introduced EQAL to Anthony E. Zuiker, creator of the CSI franchise, who engaged them to create the online experience for his novel Level 26, launched in September 2009.[7] This marked the beginning of multiple media partnerships.

In 2009, EQAL debuted original web series paired with dedicated social platforms: Get Cookin featuring Food Network personality Paula Deen,Cite error: The opening <ref> tag is malformed or has a bad name as well as The Kind Life With Alicia Silverstone, which highlighted environmental awareness and vegetarian living.[8]

By 2010, EQAL broadened its branded content portfolio with initiatives such as The Real Women of Philadelphia for Kraft Foods and Paula Deen—a campaign that earned a gold Effie award in 2011. The company also introduced celebrity-driven websites connected to Skinny Bitch and Earth Balance’s Made Just Right brands.

Robert Weiss joined EQAL as Chief Operating Officer in 2011 to oversee the Media Networks division focused on cultivating social communities around celebrities and influencers. Under his leadership, nearly 40 websites were launched with additional projects underway. That year, EQAL received six Awards of Distinction from the International Academy of Visual Arts.[9]

In October 2011, YouTube selected EQAL as a partner for its program supporting original premium content channels. Subsequently, EQAL launched the fashion-focused channel u look haute in April 2012.[10][11]

In September 2012, Everyday Health acquired EQAL, incorporating it into its lifestyle division.[12]

Original Series

Additional Original Works

Technology

  • Umbrella platform[13]
  1. ↑ 1.0 1.1 Cite error: Invalid <ref> tag; no text was provided for refs named cnet1
  2. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named mpp1
  3. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named MeshBlog
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named BusinessWeek
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named B&C1
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named businessweekCBS1
  7. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named edsun
  8. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named kindlife
  9. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named EQAl.com Blog
  10. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named youtube-niche
  11. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named TubeFilter News
  12. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named eqal-acquired
  13. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named umbrella-1
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