ESalon
| Company type | Private |
|---|---|
| Industry | Hair care, Cosmetics |
| Founded | January 1, 2010 |
| Founder | Francisco Gimenez and three others |
| Headquarters | El Segundo, California , United States |
Area served | United States, Europe, Canada |
| Products | Custom hair color products, Hair care items |
| Website | www |
eSalon is a hair coloring enterprise headquartered in El Segundo, California. Established in 2010, it focuses on delivering tailor-made hair color products designed for application at home.
History
Founded in 2008 by Francisco Gimenez, formerly of PriceGrabber, alongside three other PriceGrabber co-founders after its 2005 acquisition by Experian, eSalon underwent two years of development before its 2010 debut. In 2014, the company broadened its offerings beyond hair color to include additional hair care items. That same year, eSalon expanded its market reach into Europe and Canada, achieving revenues surpassing $17 million. By 2015, the brand had distributed 2.2 million units of hair color to a subscriber base of 140,000, featuring 120,000 distinct formula variations. November 2016 saw the launch of Light Set, a customized highlighting product.
Operations
eSalon creates personalized hair color blends derived from an online survey that assesses factors such as hair history, gray coverage preferences, skin tone, and eye color. These custom formulations are prepared individually for home use and are available through single purchases or subscription plans. The company possesses two patents related to its bespoke coloring technology and utilizes a direct-to-consumer business model. Between 2014 and 2019, eSalon received several "Best Home Hair Color" accolades from Allure, reflecting its industry acclaim and product excellence.