EatStreet

EatStreet Inc.

Company type	Private
Industry	Online food ordering
Founded	February 1, 2010 (2010-02-01) in Madison, Wisconsin, United States
Founder	Matt Howard, Eric Martell, Alex Wyler
Headquarters	Madison , United States
Area served	United States
Key people	Matt Howard (CEO)
Products	Online food ordering platform, tailored websites and mobile applications for restaurants, Facebook ordering integration, digital marketing solutions
Number of employees	200 (corporate personnel, 2017) (2017)
Website	eatstreet.com

EatStreet Inc. is a U.S.-based online food ordering platform established in 2010 in Madison, Wisconsin. The company operates a unified marketplace that links customers with more than 15,000 dining establishments across upwards of 150 markets throughout the United States. EatStreet provides restaurants with tailored websites, mobile applications, Facebook ordering integration, and digital marketing solutions. As of August 2023, the firm transitioned from employing W-2 drivers to utilizing third-party delivery contractors nationwide.

History

The company was originally founded by University of Wisconsin–Madison students Matt Howard, Eric Martell, and Alex Wyler under the name BadgerBites in February 2010. Initially targeting tier 2 and tier 3 college towns, it rebranded as EatStreet in January 2013 to facilitate broader national growth. That same year, EatStreet secured $2.45 million through a Series A funding round. CEO Matt Howard earned accolades for entrepreneurial leadership, and the company gained recognition as a prominent "Food Delivery Startup to Watch."

In early 2014, EatStreet collaborated with the National Restaurant Association to advance digital marketing efforts and integrated its ordering system with Yelp's platform. By February 2014, the company had raised $8.4 million in Series B financing.

By spring 2015, the founding team were finalists for the Midwest EY Entrepreneur Of The Year Award. Later that year, EatStreet closed a $26 million Series C funding round. In 2016, it was honored as one of Madison’s best workplaces, celebrated for fostering an authentic technology startup environment.

In 2017, co-founders Howard and Wyler were listed on Forbes' 30 Under 30 for Consumer Technology. That February, EatStreet expanded its delivery footprint by acquiring assets from Philadelphia-based Zoomer’s across ten U.S. markets. By mid-2017, the company employed roughly 200 corporate personnel alongside more than 800 delivery drivers. EatStreet continues to be venture-backed.

Data breach

During 2019, EatStreet suffered a security breach that compromised personal data including names, phone numbers, email addresses, and routing numbers belonging to restaurants and delivery providers. Customer information such as names, partial credit card data, billing addresses, email addresses, and phone numbers were also exposed. This incident impacted up to six million user accounts and occurred between May 3 and May 17 before being detected by the company.

Wage theft lawsuits

In 2020, three delivery drivers filed lawsuits against EatStreet alleging wage theft due to non-reimbursement of mileage expenses and the use of tips to satisfy minimum wage laws. While EatStreet agreed to a $1.2 million settlement, it subsequently announced an inability to pay due to financial constraints.

Virtual markets

EatStreet launched HungerHub LLC in 2021 as a subsidiary focused on virtual convenience stores and ghost kitchens; however, this initiative was discontinued abruptly after one year.

Driver layoffs

In August 2023, EatStreet revealed plans to lay off its W-2 drivers as part of a strategic pivot toward relying exclusively on contract-based delivery services nationwide.

Bankruptcy

EatStreet sought Chapter 11 bankruptcy protection on October 11, 2024. The company successfully exited bankruptcy proceedings in July 2025 and has since resumed its business activities, demonstrating a commitment to improving its financial stability.