Econo Lodge
| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | 1969 in Norfolk, Virginia, United States |
| Founder | Vernon Myers Sr., Vernon Myers Jr., Lloyd Tarbutton |
| Headquarters | Norfolk , United States |
Area served | United States, Canada |
| Products | Budget motel accommodations |
| Owner | Choice Hotels International |
| Parent | Choice Hotels International |
| Website | www |
Econo Lodge is a budget-friendly motel chain serving both the United States and Canada, ranking among the prominent franchises managed by Choice Hotels throughout the Americas. Typically, Econo Lodge locations feature a minimum of 40 guest accommodations and are conveniently situated close to major highways. Complimentary breakfast is provided at every property. As of December 31, 2024, the chain comprises 698 hotels totaling 40,088 rooms distributed across all U.S. states and Canadian provinces.
History
The chain was established in 1969 in Norfolk, Virginia by developer Vernon Myers Sr., his son Vernon Jr., and local entrepreneur Lloyd Tarbutton, initially operating under the name Econo-Travel. Tarbutton significantly contributed by attracting investors and performing market analysis to support the business model. The original tagline was "Spend a night, not a fortune," with the mascot "Sandy," depicted as a girl wearing a short Scotch skirt and tam o'shanter cap.
The inaugural property, still functioning at 865 North Military Highway in Norfolk, was constructed at a cost of $275,000. Room rates started at $7 for single occupancy, $9 for doubles, and $11 for groups of four. The initial layout included 48 rooms with two beds each, designed for efficient cleaning and upkeep.
During the 1980s, the brand transitioned to the name Econo Lodge, went through financial restructuring, and acquired the now-defunct Friendship Inn. In 1983, Lloyd Tarbutton sold the chain—which had expanded to 306 locations—to real estate investor Ben Douglas for $836 million. The ownership changed multiple times before Choice Hotels International took control in 1990. Within Choice Hotels' portfolio, Econo Lodge is positioned as the higher-end economy option compared to its sister brand Rodeway Inn, which provides fewer services.