Ed Craven
Edward Craven | |
|---|---|
| Born | 1995 Australia |
| Occupation(s) | Entrepreneur, billionaire |
| Years active | 2013–present |
| Known for | Co-founder of Stake and Kick |
Edward Craven (born 1995) is an Australian billionaire and entrepreneur recognized for co-founding the online gambling site Stake as well as the live-streaming service Kick. Stake.com has grown into a prominent international betting platform, securing sports sponsorships and endorsements from celebrities such as musician Drake. Craven also participates as a streamer on Kick, which was introduced as a creator-centric alternative to Twitch, featuring improved revenue sharing models.
Early life
Born in 1995, Craven is the son of Jamie Craven, who faced a ban from the financial services sector and served six months in prison during the 1980s after the downfall of Spedley Securities, an investment firm. Details about Edward’s childhood and academic background are limited; however, he attended Bishop Druitt College, where he cultivated an early passion for technology, online gaming, and cryptocurrencies. Throughout his adolescence, he was actively involved in online communities centered around virtual gaming and gambling, notably within the game RuneScape.
Career
Following a partnership with Bijan Tehrani focused on virtual gambling within RuneScape, Craven and Tehrani launched Primedice in 2013, an online dice game utilizing cryptocurrency. They went on to establish Easygo in 2016, a company dedicated to online casino gaming.
Stake
Stake was introduced in 2017 under a Curaçao license, operating from offices located in Serbia, Australia, and Cyprus, and quickly became one of the largest gambling enterprises globally. The platform entered the UK market in December 2021 through a collaboration with TGP Europe. Stake holds sponsorship agreements with Everton FC, Watford FC, and the Sauber Formula One team. In 2022, Canadian artist Drake signed a $100 million annual social media endorsement contract with Stake.
In September 2023, the FBI revealed that North Korea’s Lazarus Group had stolen roughly $41 million in cryptocurrency from Stake, contributing to over $300 million in related cyber thefts that year.
By May 2024, through Easygo Gaming, Craven and Tehrani increased their ownership in ASX-listed bookmaker PointsBet to exceed 5%. Earlier that year, Stake formed a partnership with Canberra-based Racing and Sports Technology to provide horse racing betting options. In February 2024, Stake rebranded the Sauber Formula One team as the "Stake F1 Team." In August 2024, Stake expanded into the Italian market by acquiring Baldo Line SRL, which operates Idealbet.it. In March 2025, Craven announced a strategic pivot for Stake from exclusively cryptocurrency transactions to accepting approximately 70% of payments in traditional fiat currency.
In June 2024, Easygo Solutions introduced sign-on bonuses reaching AUD 100,000 aimed at attracting senior engineers from leading technology companies such as Atlassian, Canva, Microsoft, Amazon, Google, and Xero. This recruitment effort supports growth initiatives across platforms including Stake and Kick. By May 2025, Easygo Solutions reported profits totaling $500 million.
Kick
Kick was launched in 2022 by Craven and Tehrani with the goal of challenging Amazon’s Twitch within the live-streaming market. It offers content creators a revenue split of 95-5%, promoting itself as a more favorable option for streamers. Kick’s sponsorship portfolio includes partnerships with the Alfa Romeo F1 Team and Everton Football Club. In May 2024, Craven responded to streamer concerns regarding content moderation by highlighting ongoing efforts to maintain a balance between regulation and community input.
Additional Business Interests
By May 2024, Craven and Tehrani collectively owned more than 5% of the ASX-listed betting company PointsBet through their stake in Easygo. Additionally, Craven has invested in the Australian artificial intelligence company Maincode, contributing to the progress of AI technologies.
Personal Background
Craven lives in Melbourne and, in 2022, acquired a neglected mansion spanning 7,187 m² for $80 million, marking it as the highest-priced property in Toorak. He intends to develop a new upscale residence estimated at around $150 million, with architectural influences drawn from styles prevalent in the United States and United Kingdom rather than traditional local designs.
A passionate gamer, Craven streams his gameplay on Kick and has collaborated on broadcasts with notable personalities such as Drake.
Financial Standing
In October 2024, Craven was ranked 68th on the Financial Review Young Rich List, boasting a net worth of 2.01 billion. At the same time, Forbes Australia reported that Craven and Tehrani’s joint wealth reached 5.6 billion, accumulated through their enterprises Stake and Kick.
| Year | Financial Review Rich List | Forbes Australia's 50 Richest | ||
|---|---|---|---|---|
| Rank | Net Worth (A$) | Rank | Net Worth (US$) | |
| 2024 | Template:Nts Template:Up | $4.51 billion Template:Up | ||
| 2025 | Template:Nts |
$4.82 billion Template:Up | ||
| Legend | |
|---|---|
| Icon | Meaning |
| No change from previous year | |
| Increase compared to prior year | |
| Template:Loss | Decrease compared to prior year |