Eixos
| Company type | Private |
|---|---|
| Industry | Geomarketing, Cartography, Urban economic analysis |
| Founded | 2011 in Barcelona, Spain |
| Founder | David Nogué i Espinilla |
| Headquarters | Barcelona , Spain |
Area served | Catalonia, Spain, Europe, United States, Brazil |
| Products | Online geomarketing, Business cartography, Economic observatory services |
| Owner | Nolpla Nolpla SL |
| Website | planol |
EIXOS or eixos.cat (, "axis") represents a Catalan commercial initiative focused on cartographic urban economic analysis. It serves as the flagship offering of Planol.info, a digital mapping enterprise established in 2011 in Barcelona by its founder David Nogué i Espinilla. The company operates under the corporate entity Nolpla Nolpla SL, with offices located in Barcelona and Arcata, California.
Operating as a consultancy observatory, EIXOS specializes in online geomarketing and business cartography by merging proprietary databases with publicly accessible data available under Creative Commons licenses. It emerged as a pioneering force within this domain. At its inception, Planol.info obtained funding from Fundació puntCat to support the incubation of EIXOS. In 2012, the initiative was honored with a Galileo Award from the European Space Agency and received a Laus Prize from Foment de les Arts i el Disseny (FAD) for excellence in web product design.
Through its visionary leadership, innovative operational model, and industry accolades, EIXOS has established itself as a key contributor in the fields of geomarketing and urban economic development.
Data processing and business operations
EIXOS acts as an economic observatory for cities and industrial parks globally, concentrating on market research and strategic commercial planning services tailored to both public institutions and private sector projects.
Acknowledged as one of the foremost mapping consultancy ventures across the Catalan countries and Spain, EIXOS provides data licensed under Creative Commons via Planol.info. Its datasets are constructed through a combination of professional and volunteer-led fieldwork conducted within commercial and geographic networks, integrated with open public information on demography, land use, and economic indicators. The organization utilizes predictive analytics techniques to refine these datasets further. Within Catalonia, EIXOS functions as a principal governmental Web Service provider for the Catalan Space Data Infrastructure.
Originally catering to Catalan municipalities including Barcelona, Girona, Mollet del Vallès, and Tarragona, EIXOS produced reports that assisted urban economic planning initiatives and informed scholarly research on topics such as business concentration, commercial expansion, employment strategies, and crisis mitigation. By 2013, its commercial mapping coverage extended throughout all of Catalonia.
During the mid-2010s, Planol.info broadened EIXOS' geomarketing capabilities and open data repositories to encompass major Spanish urban centers like Madrid and Seville. In partnership with the European Space Agency, it further expanded its geographical scope to European cities such as Florence (Italy) and Paris (France). The Dutch company Layar integrated various retail-related layers into mobile applications, while clients including Google Business View and Here Technologies utilized Planol.info's mapping technologies.
Amid the challenges posed by the COVID-19 pandemic, EIXOS enhanced its portfolio by incorporating predictive analytics focused on lockdown effects within urban commercial distribution and resilience frameworks. Collaborating with the Massachusetts Institute of Technology (MIT), it developed bespoke algorithms and intervention maps for metropolitan areas such as Manhattan (US), London (UK), São Paulo (Brazil), and Barcelona. In Barcelona specifically, these predictive models were adapted to evaluate the impact of new street reclamation initiatives (superilles) as well as to analyze reductions in tourism-dependent retail quality.