El Taco Tote
| Company type | Private |
|---|---|
| Industry | Quick service restaurant |
| Founded | 1988 in Cd. Juarez, Chihuahua, Mexico |
| Founder | Pacifico Heras family |
| Headquarters | El Paso , United States |
Area served | Arizona, New Mexico, Texas, Chihuahua, Coahuila |
| Products | Mexican cuisine (tacos, quesadillas, salsas) |
El Taco Tote Real Mexican Grill is a quick-service dining chain that focuses on genuine Mexican dishes. With its main office located in El Paso, Texas, the brand was originally established in 1988 in Cd. Juarez, Chihuahua, Mexico. The company runs 23 directly owned outlets throughout Arizona, New Mexico, Texas, and the Mexican states of Chihuahua and Coahuila, maintaining a strong foothold in both El Paso and Cd. Juarez. Recent growth has brought new locations to Tucson, Arizona, as well as San Antonio, Texas. The menu prominently features tacos, quesadillas, and an assortment of unique salsas.
History
The Pacifico Heras family founded El Taco Tote in 1988 in Juarez, Mexico. The chain launched its first American location in El Paso in 1994 and was officially incorporated during that same year.
El Taco Tote Franchise Systems oversees more than a dozen fast-casual Mexican eateries where patrons assemble their own tacos. Alongside its U.S. establishments, the brand operates eight sites in Mexico, concentrating on fast casual dining within the Southwestern United States market.