Elements, Hong Kong
| Company type | Shopping mall |
|---|---|
| Industry | Retail |
| Founded | 2007 |
| Founder | MTR Corporation |
| Headquarters | Hong Kong , Hong Kong |
Area served | West Kowloon, Hong Kong |
| Products | Retail outlets, ice skating rink, cinema |
| Parent | MTR Corporation |
Elements (presented as ELEMENTS) is a prominent shopping mall positioned at Union Square, 1 Austin Road West, in the West Kowloon area of Hong Kong. Developed and operated by MTR Corporation via its subsidiary Premier Management Service, it functions as a major retail destination integrated with public transit and nearby residential developments.
Description and architectural themes
Elements is located directly above the Kowloon MTR station and maintains direct connections to the International Commerce Centre, adjacent residential towers, hotels, as well as a pedestrian bridge leading to the M+ Museum and the West Kowloon Cultural District.
Zoning
The shopping centre is segmented into five thematic zones inspired by the five natural elements: Metal, Wood, Water, Fire, and Earth. Each section presents unique interior decoration and public artworks that enhance the overall thematic ambiance. The Wood Zone showcases "The Trails by Worms" sculpture alongside tree-branch installations; the Water Zone includes "Harmony," an art piece featuring a reflective water pillar; within the Fire Zone stands the "White Heat" sculpture; the Earth Zone exhibits "1/9," a rock formation symbolizing Kowloon's name, which translates to "Nine Dragons." The Metal Zone is distinguished by suspended metal rings and houses luxury fashion and jewellery outlets.
Facilities
As of 2008, Elements accommodates 123 retail outlets, including 58 dedicated to fashion and apparel. The complex also contains an ice skating rink and the Premiere Cinema with 1,600 seats, recognized as Hong Kong’s largest cinema complex. Customer convenience is reflected in ten restroom facilities accompanied by adjacent lobbies designed as inviting waiting areas.
Transport
Elements is positioned directly atop Kowloon station, served by both the Tung Chung line and Airport Express, which offers in-town check-in services. Escalator access connects the mall to the Kowloon Station Bus Terminus, providing numerous bus and minibus services. Pedestrian bridges link Elements to West Kowloon Terminus high-speed rail station and Austin station on the Tuen Ma line.
For vehicular access, there are designated pick-up and drop-off zones, red taxi stands, plus entrances to both North and South carparks. The parking amenities support electric vehicles with 12 Tesla Superchargers and 9 Destination Chargers installed on site.