Ellevest
| Company type | Private |
|---|---|
| Industry | Financial services, Investment management |
| Founded | 2014 |
| Founder | Sallie Krawcheck, Charlie Kroll |
| Headquarters | New York City , United States |
Area served | Individuals, families, institutions |
Key people | Sallie Krawcheck (Co-founder) |
| Products | Robo-advisor platform, financial advisory services, private wealth management, financial education |
| Website | ellevest |
Ellevest is an investment platform utilizing robo-advisor technology, coupled with a financial education initiative tailored specifically for women. Established in 2014 by Sallie Krawcheck and Charlie Kroll, the company secured venture funding from notable investors such as Melinda Gates's Pivotal Ventures, Valerie Jarrett, and Eric Schmidt. By 2021, Ellevest managed assets exceeding US$1 billion and served over 120,000 clients, with nearly 90% identifying as female. Its offerings include digital investment solutions, financial advisory services, and private wealth management catering to individuals, families, and institutions.
The platform employs a gender-conscious investment algorithm that accounts for factors like women's typically longer life expectancy, earlier salary peaks, and disparities in pay between genders. This approach assists clients in preparing for prolonged retirement phases and income interruptions related to childbirth or caregiving responsibilities. Originally focused on long-term wealth management, Ellevest has broadened its scope to encompass educational workshops and comprehensive financial planning. Its services are delivered through a subscription model featuring two membership levels for online investing.
In February 2025, Ellevest revealed that Betterment (company) would take over its automated investing accounts. Post-acquisition, Ellevest now concentrates exclusively on serving clients with high net worth.