Embassy Suites by Hilton
| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | 1983 |
| Founder | Hervey Feldman, Mike Rose |
Area served | United States, Canada, Dominican Republic, and others |
| Products | All-suite hotels |
| Owner | Hilton Worldwide |
| Parent | Hilton Worldwide |
| Website | www |
Embassy Suites by Hilton represents a collection of all-suite hotels under the trademark of Hilton Worldwide. As of December 2019, the brand encompasses 257 properties spread across five nations and territories, offering a total of 59,712 guest rooms. Among these, 212 hotels comprising 47,930 rooms operate as franchises, while Hilton directly manages 45 locations with 11,782 rooms.
History
The Embassy Suites brand was established in 1983 by Hervey Feldman alongside Mike Rose, who was then leading Holiday Inn Corporation as CEO. The inaugural hotel debuted in 1984 in Overland Park, Kansas. Feldman held the roles of president and CEO until 1990 and continued as executive chairman through 1992. Early growth included the addition of two major properties in Fort Lauderdale, Florida by 1986.
By 1989, Embassy Suites had gained recognition from Fortune magazine as one of the "Best Companies for Customer Service." The parent company transitioned to The Promus Companies Incorporated in 1990. The brand's international footprint began in 1992 with its first hotel opening in Toronto.
In 1999, Embassy Suites became part of Hilton following the merger between Hilton Hotels Corp. and Promus Hotel Corp. That same year brought several honors, such as Cornell’s Center for Hospitality Research naming it a "Best Practice Corporate Champion in Quality" and J.D. Power awarding it "Highest Guest Satisfaction among All-Suite Hotel Chains." Celebrating its 25th year in 2009, the brand launched Embassy Suites Minneapolis – Brooklyn Center and earned “Highest Guest Satisfaction among Upscale Hotel Brands” for the seventh occasion.
International expansion persisted with the launch of Embassy Suites Santo Domingo in 2014, marking its initial presence in the Dominican Republic. The following year, the brand underwent rebranding to become Embassy Suites by Hilton.
Concept
Embassy Suites operates exclusively as an all-suite hotel chain, where each guest room is divided into distinct living and sleeping spaces.[1] While many locations feature an atrium design with glass elevators as a signature architectural element, some properties do not follow this layout. Guests enjoy an Evening Reception offering complimentary beverages and light snacks,[2] along with a free breakfast that includes made-to-order omelets alongside a variety of hot and cold dishes.[3]
Advertisement
During the late 1980s and early 1990s, Embassy Suites advertisements featured Garfield paired with the slogan "You don't have to be a fat cat to enjoy the suite life".[4] In the early 2000s, commercials highlighted a young boy named Austin sharing experiences about family vacations at Embassy Suites. A new marketing campaign launched in 2011 under the direction of Roman Coppola introduced 'Mr. More', a character designed to spotlight essential brand attributes: True Two Room Suites, Cooked-to-Order Breakfast, and the Manager's Reception, accompanied by the tagline "What's better than getting more of more and less of less?"
In popular culture
- Scenes depicting the Academic Decathlon in the 2017 movie Spider-Man: Homecoming were shot at the Embassy Suites located in Hilton Atlanta Perimeter Center.
- The Miami Airport Embassy Suites served as the filming location for a shootout sequence featured in season 5, episode 4 of Miami Vice.
External links
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