Encuesta, Inc.
| Company type | Private |
|---|---|
| Industry | Marketing and opinion research |
| Founded | 1989 |
| Founder | Martin Cerda |
| Headquarters | Miami , United States |
Area served | United States (Hispanic and Latino populations) |
Key people | Martin Cerda (founder, CEO until 2011, returned 2012) |
| Products | Americanos Poll, market research services focused on U.S. Hispanics |
| Website | www |
Encuesta, Inc. operates as a marketing and opinion research company based in the United States, with a focus on tailored quantitative studies, online qualitative research, and ethnographic analysis aimed specifically at the U.S. Hispanic and Latino populations. Established in 1989 by entrepreneur Martin Cerda, this privately owned enterprise is headquartered in Miami, Florida. Its core services revolve around analyzing consumer behavior, brand recognition, advertising effectiveness, market segmentation, and purchasing patterns within the Hispanic community.
Since 2005, Encuesta has been recognized for its production of the Americanos Poll, a significant opinion survey that sheds light on social and political perspectives among U.S. Hispanics. This poll underpins the company’s leadership role in delivering politically and issue-driven research valuable to both marketing professionals and policymakers.
The organization has earned accolades from entities such as Coors Brewing Company and The ARF for its contributions to Hispanic market research. Additionally, Encuesta participated as an official collaborator in the 2010 Census Ya Es Hora, Hagase Contar! Initiative, demonstrating its dedication to community involvement and market impact.
In June 2011, Martin Cerda stepped down as CEO to join Cheskin Added Value (Kantar/WPP), but he returned in January 2012 to steer the company’s efforts toward online and social media research focused on U.S. Hispanics. By September 2012, however, Encuesta discontinued its research activities and shifted its business model to operate as a real estate holding entity.
This profile underscores Encuesta’s strategic emphasis on the Hispanic market niche, highlighting its unique offerings and services alongside pivotal moments in its founder’s career that influenced the firm’s development and standing within the industry.