Endemol Shine North America

Endemol Shine North America
Company type	Subsidiary
Industry	Television production
Founded	March 15, 2012; 14 years ago
Headquarters	Los Angeles, United States
Products	Television series, digital media content
Parent	Banijay Entertainment

Endemol Shine North America (presented as EndemolShine NorthAmerica) serves as the United States branch of Banijay Entertainment. It was formed on March 15, 2012, through the integration of Shine Americas, Shine USA, and Reveille Productions.

This entity specializes in creating and distributing both scripted and unscripted television and digital media worldwide via its Shine 360˚ division. Its portfolio features original series such as The Biggest Loser, Tabatha Takes Over, The Face, and Parental Control. It also adapts Shine Group’s formats including MasterChef, Minute to Win It, and One Born Every Minute. Additionally, it has produced acclaimed scripted shows like The Office, Ugly Betty, and The Tudors. The company further develops original digital content distributed through platforms such as MSN, Yahoo!, and YouTube premium channels. Through Banijay Rights, Endemol Shine North America’s content reaches audiences in over 150 countries.

History

Endemol Shine North America traces its roots back to Reveille Productions, which was established by Ben Silverman on March 21, 2002, as an independent television and film studio based in Los Angeles under USA Entertainment, a division of Vivendi Universal. Reveille’s debut production was the reality series The Restaurant.

In November 2007, after Silverman was named chairman of NBC Entertainment, the London-based Shine Group agreed to acquire Reveille for $125 million, thereby expanding its footprint in the U.S. This acquisition finalized in February 2008, marking Reveille as Shine Group’s inaugural U.S. division; concurrently, its distribution branch was renamed ShineReveille International. That same year, ShineReveille International secured international distribution rights for Merv Griffin Entertainment’s catalog.

By March 2012, Shine Group unified its American operations by merging Reveille Productions with Shine Americas and Shine USA into a single entity called Shine America. Shortly thereafter, Shine America introduced Ardaban, an entertainment programming division dedicated to format development for both domestic and international markets, led by former Notional co-president Chachi Senior.

In June 2012, Shine America entered a strategic alliance with EMJAG Digital Productions and New Regency to co-produce and distribute digital content under a first-look agreement.

January 2013 saw Shine America broaden its reach into Spanish-language programming with the launch of Shine Hispanic & Latin America. Christina Palaco, founder of BE-TV, was appointed president to spearhead the creation of Spanish-language scripted and unscripted content.

Endemol USA

Operating since 2000 from Los Angeles, California, Endemol USA functions as Endemol’s American production division. It is responsible for producing globally recognized formats aired on major U.S. networks such as Fear Factor, Deal or No Deal, and 1 vs. 100 for NBC; Extreme Makeover: Home Edition, Show Me the Money, and Wipeout for ABC; Exposed for MTV; and Big Brother alongside Kid Nation for CBS. It has also developed game shows for TBS and GSN. While some programs like The One had limited runs, others including Deal or No Deal and Extreme Makeover: Home Edition achieved significant ratings success.

Endemol USA created interactive formats such as Midnight Money Madness for TBS based on its Participation TV concept. NBC’s launch of 1 vs. 100 in 2006 garnered strong viewership. Other shows like Show Me the Money and Take the Cake experienced shorter durations. Syndicated versions of Deal or No Deal aired between 2008 and 2010, with a revival on CNBC in 2018; meanwhile, ABC broadcasted Wipeout from 2008 to 2015. In 2008, Tokyo Broadcasting System filed a lawsuit against ABC and Endemol over alleged similarities related to the format of Wipeout. Endemol USA also produced the reality program Jerseylicious for the Style Network.

In 2010, Endemol ventured into scripted television by acquiring international distribution rights for TV Land’s sitcom Hot in Cleveland, marking its first acquisition of an American-produced scripted series. The company also holds rights to other TV Land productions such as Happily Divorced and The Exes. By 2011, Endemol had diversified its U.S. production slate with non-reality shows including the syndicated comedy talk show The Steve Harvey Show, which ran five seasons, and ABC’s crime drama Red Widow.

Endemol USA Latino operates out of Miami, Florida, focusing on Spanish-language adaptations of popular formats like Vas o No Vas for Telemundo, targeting Hispanic audiences.

Within its corporate framework, Endemol owns True Entertainment along with majority stakes in unscripted production companies Authentic Entertainment, 51 Minds Entertainment, and Original Media.

At the 2015 Digital Content NewFronts event, Endemol Beyond unveiled new digital channels Looksy and Smasher to enhance its portfolio of online content offerings.

Authentic Entertainment, LLC

On August 10, 2010, Endemol North America secured a controlling interest in Authentic Entertainment Inc. in a transaction estimated to be between US$60 and 70 million. This acquisition broadened Endemol’s range of unscripted content production, significantly boosting its presence within the reality television sector.

Truly Original

Operating through its New York-based subsidiary True Entertainment, Truly Original is responsible for producing prominent unscripted series such as The Real Housewives of Atlanta, Catch It Keep It, A Baby Story, and Fashion Queens. True Entertainment was established in 2000 by Steven Weinstock and Glenda Hersh, both of whom previously held executive positions at NYT Television, and has since earned a strong standing in reality TV production.

Original Media, founded in 2002 by Charlie Corwin and Clara Markowicz, became part of True Entertainment following a 2014 acquisition. Back in 2003, Endemol acquired a 51% stake in True Entertainment while allowing the original founders to continue managing the company. In 2017, the two entities combined to form Truly Original, merging their operations to enhance their competitive position within the unscripted content industry.

2014–present

In May 2014, Shine Group—parent company of Shine America—and 21st Century Fox initiated exclusive talks with Apollo Global Management, which owns Dutch-based Endemol (including Endemol North America) and American CORE Media Group. The discussions aimed to merge these companies into a worldwide production and distribution partnership.

By September 2014, following Apollo’s joint venture proposal involving CORE Media and Shine Group, Endemol USA integrated CORE Media Group’s management team. The following month, 21st Century Fox and Apollo completed the consolidation of Endemol, Shine Group, and CORE Media into a single global production entity.

Soon thereafter, Cris Abrego and Charlie Corwin were named co-chairmen overseeing North American operations of the merged firm. This integration resulted in the creation of Endemol Shine North America through the combination of Endemol USA and Endemol Shine America.

In January 2017, Endemol Shine North America unified its New York-based studios True Entertainment and Original Media under the Truly Original banner—a reality-focused label led by co-founders Glenda Hersh and Steven Weinstock. By June 2017, the company shuttered its digital studio Endemol Shine Beyond USA to consolidate digital content production within existing facilities.

In November 2017, Endemol Shine North America merged its Spanish-language division Endemol Shine Latino with Mexico City’s Boomdog to establish Endemol Shine Boomdog, headed by Boomdog CEO Alejandro Rincon.

Former subsidiaries

Ardaban: Founded in March 2012 by Shine America with former Notional Co-president Chachi Senior appointed CEO. Cleve Keller joined as Chief Development Officer in September 2012.
Shine Hispanic & Latin America: Created in January 2013 under the leadership of president Cristina Palacio, specializing in Spanish-language programming.

Current

Big Brother (Produced in collaboration with Fly on the Wall Entertainment)
Extreme Makeover: Home Edition (Jointly produced with Hello Sunshine and Walt Disney Television Alternative)
La casa de los famosos
LEGO Masters
MasterChef and MasterChef Junior (Co-produced alongside One Potato Two Potato)
The Wall (Produced in partnership with CORE Media Group)
Mirror's Edge (Currently in production or potentially discontinued; licensed through Electronic Arts and EA DICE)

Former

Year	Title	Network	Co-production Partners	Outcome
2003	Coupling	NBC	BBC Worldwide Americas, NBC Universal Television	Ended after four episodes
2004	$25 Million Dollar Hoax	NBC		Completed its broadcast run
2004	The Biggest Loser	NBC	3Ball Productions, Eyeworks USA, Twenty Five Seven Entertainment	Concluded in 2016
2004	Blow Out	Bravo	Bravo Originals	Finished in 2006
2004	Date My Mom	MTV	MTV Production Development
2005	30 Days	FX	FX Productions	Cancelled following its third season in 2008
2008	American Gladiators	NBC	MGM Television	Third season plans were cancelled
2019	The Masked Singer	FOX	Smart Dog Media	Fox Alternative Entertainment assumed production from season two onward
2023	Hot Wheels: Ultimate Challenge	NBC	Mattel Television, Workerbee TV	Cancelled after a single season
2024	The Summit	CBS		Cancelled following one season

Other significant past productions include:

Titles such as Billion Dollar Buyer, Do Not Disturb, The Face, Family Food Fight, and Gigantic.
Additional projects like House of Boateng, Hunted, Identity, I'm Dying Up Here, along with adaptations including Kath & Kim, Kingdom, and Little Britain USA.
Reality and competition formats including Minuto Para Ganar, My Problem with Women, and Nashville Star.
Well-known scripted and unscripted shows such as The Office, Parental Control, and Restaurant Startup, plus lifestyle content like Rhett and Link: Commercial Kings.
Further franchises comprising: Riot, Shear Genius, the work of Steve Harvey, and initial seasons of Top Gear USA.
Dramatic series like The Tudors as well as comedies including Ugly Betty.

Shine America

International distribution

External links