Engie Australia
| Company type | Subsidiary |
|---|---|
| Industry | Energy |
| Predecessor | Simply Energy |
| Founded | 2005 |
| Headquarters | Australia |
Area served | Victoria, South Australia, New South Wales, Queensland, Western Australia |
| Products | Electricity and gas retail services |
| Owner | ENGIE (parent company) |
| Parent | ENGIE |
Engie Australia (branded as ENGIE), previously known as Simply Energy, is an energy retailer in Australia providing electricity and gas services to more than 700,000 customers throughout Victoria, South Australia, New South Wales, Queensland, and Western Australia. Representing around 12% of the national market share, it functions as the retail division of the French global corporation ENGIE. The transition from Simply Energy to Engie occurred in 2024.
Products and services
Operating across five states—Victoria, New South Wales, South Australia, Queensland, and Western Australia—Engie Australia supplies both electricity and gas to residential and commercial markets.
History
The company originated in 2005 as the EA-IPR Retail Partnership, a collaboration between International Power and the New South Wales government-owned EnergyAustralia, focusing on electricity and gas retail and wholesale sectors within Victoria and South Australia. In August 2007, International Power took full control and introduced the Simply Energy retail brand in these regions.
From 2010 to 2012, the French energy firm GDF Suez gradually acquired International Power, thereby obtaining ownership of Simply Energy and its associated entities. Following a corporate rebranding in 2015, GDF Suez became ENGIE. By 2024, the Simply Energy name was completely replaced by the ENGIE brand.
Controversy
Simply Energy has been subject to multiple well-publicized complaints concerning aggressive door-to-door sales approaches and inaccuracies in billing, which have negatively affected customer confidence and the company’s reputation.
Naming rights deal
Beginning in March 2024, Engie Australia secured a three-year naming rights contract for Sydney Showground Stadium, which has been renamed ENGIE Stadium, boosting its brand presence in the market.