Entertainment for All
| Company type | Trade show |
|---|---|
| Industry | Video games |
| Founded | 2007 |
| Defunct | 2008 |
| Headquarters | Los Angeles , United States |
Area served | Video game consumers |
| Parent | IDG World Expo |
Entertainment for All Expo, commonly known as E for All, was a publicly accessible video game trade show designed to give consumers hands-on access to the latest offerings from the video game industry. The inaugural event took place from October 18 to 21, 2007, at the Los Angeles Convention Center. The following year’s expo was held at the same location from October 3 to 5, 2008.
History
On January 5, 2007, IDG World Expo introduced E for All as the sole video game exhibition officially supported by the Entertainment Software Association (ESA), which organizes the Electronic Entertainment Expo (E3). This new event emerged after ESA transformed E3 into a trade and media-focused gathering exclusively for industry insiders and journalists, thereby creating an opportunity for a consumer-oriented show.
In September 2007, with Games Media Properties discontinuing the World Series of Video Games, E for All experienced a reduction of approximately 35% in its exhibition space.
IDG World Expo is also responsible for producing prominent technology events such as the Macworld Conference & Expo, LinuxWorld Conference and Expo, and GreenXchange Xpo.
The debut expo in 2007 drew around 18,000 visitors. Highlighted playable games featured Nintendo’s Super Smash Bros. Brawl and Konami’s Metal Gear Solid 4: Guns of the Patriots. The organizers regarded the event as a success.
While initially planned to align with the Penny Arcade Expo in 2008, E for All ultimately occurred in early October. Afterward, the event was discontinued when it was reintegrated into ESA’s E3 for the 2009 edition.
Significantly, nearly a decade later in 2017, E3 opened its doors to public attendees for the first time.
See also
- Consumer Electronics Show
- Electronic Entertainment Expo
- Game Developers Conference
- Games Convention — hosted in Leipzig, Germany
- Gamescom — successor to Games Convention, held in Cologne
- Penny Arcade Expo
- SpaceWorld — an exclusive Nintendo expo
- Tokyo Game Show — held in Tokyo, Japan
- Video Games Live
- World Series of Video Games